Team Lead Paid Media Marketing4ecps

**Team Lead | Paid Media | Marketing4ECPs & SmileShop**

**Applications Due** EOD**:_August 15, 2025_**

**Target Start Date**:**_September 22, 2025_**

**Who is POD Marketing?**

POD Marketing is a digital agency that works across marketing, consulting, and HR services. While we started as a marketing agency, we’ve grown our offerings because we exist to help our clients solve their biggest challenges. Sometimes that means helping them run their business more effectively, other times it’s supporting them through culture or personnel issues, or helping them attract and retain the right patients. Whatever it is, we show up with expertise, curiosity, and a commitment to doing it right.

Our clients are at the centre of everything we do, but none of it happens without an exceptional team behind the scenes. That’s why we’re obsessed with creating an environment where our people can thrive, and why we invest heavily in the tools, support, and structure they need to do outstanding work, every time.

Culture at POD isn’t about ping pong tables or beer fridges (though, we do have those too). It’s about how you feel at work. Whether you're based at our head office in Calgary or working remotely from across Canada or the US, here’s what our team says they love most about working with us: They feel accepted for who they are, supported by their peers and leaders, challenged in the right ways, and energized by the opportunity to grow and build meaningful careers. Our team values open communication, psychological safety, and the kind of flexibility that lets them thrive in and outside of work.

In recognition of our outstanding employee-focused approach, we are proud to have won multiple employment awards, including being named one of Canada's most admired corporate cultures.

**Where You'll Work**

While this role is part of the broader POD Marketing organization, your work will be focused within our **SmileShop Dental Marketing and Marketing4ECPs divisions**. These two divisions have their own dedicated leadership team, client base, and operational style, allowing you to work in a focused, nimble environment while still benefiting from the shared resources, culture, and support of the larger POD group.

**Marketing4ECPs** is the original division of POD Marketing and remains a market leader in eye care marketing. **SmileShop Dental Marketing** is a dedicated marketing agency built specifically for dental practices. Our team works with hundreds of optometrists and dentists across North America, helping them grow their practices through tailored digital marketing strategies.

**Job Summary**

As the Paid Media Team Lead, you will be in charge of guiding, managing, and nurturing a team of Digital Marketing Specialists. Your primary role involves ensuring your team consistently delivers exceptional services to our clients while promoting a positive team culture. Your weekly 1-on-1s and quarterly reviews will be the cornerstone of individual and team growth. While you may maintain a reduced client load based on the needs and size of your team, your primary focus will be on team performance and inter-departmental cooperation.

**Functions**
- Team Management & Development
- Client Portfolio Oversight
- Complex Issue Resolution
- Departmental Communication
- Strategy & Product Development

**Duties & Responsibilities**
- Oversee the day-to-day operations of a team within the department, ensuring efficient workflow, effective team collaboration, and adherence to established processes and deadlines.
- Manage a reduced portfolio of clients, focusing on delivering an exceptional client experience that is tailored to the specific needs of each individual, ensuring satisfaction and long-lasting relationships.
- Support the strategic planning and direction of the department or business unit, ensuring alignment with company goals and fostering a culture of innovation and continuous improvement.
- Serve as the escalation point for complex client issues, providing solutions that maintain client trust and department integrity.
- Manage and develop a team of individual contributors, ranging from entry-level to senior strategists, through weekly 1-on-1s and quarterly performance reviews.
- Take the lead on any complex client issues, offering a resolution that aligns with both the client’s and the agency’s best interests.
- Responsible for maintaining and fostering a positive team culture, ensuring team morale remains high and team members are motivated.
- Oversee the performance of your team's client portfolios, ensuring KPIs are met and client satisfaction is maintained.
- Coordinate with other departments for cross-functional initiatives and maintain effective inter-departmental communication.
- Support the manager and director on product development initiatives, contributing insights and recommendations to improve and innovate our service offerings.
- Take an active role in recruiting, hiring, and onboarding new team members, ensuring