Digital Media Specialist
2 days ago
Company Description
**Be part of the journey**
Come aboard a committed and human company that needs you
Why should you join our team? We offer the pride of working for a local company with an international reach, with professionals who are passionate about travel You will evolve in a stimulating teleworking environment where team cohesion is essential. And of course, you will take advantage of our travel benefits to discover our destinations on board the best leisure airline in North America
**Job Description**:
- Develop strategies to maximize campaign performance across all programmatic channels
- Optimize campaigns to ensure they are achieving desired performance goals
- Analyze and interpret data to ensure campaigns are meeting objectives
- Monitor campaigns and adjust bids/budget as needed to ensure optimal performance
- Work with account teams to provide insights into campaign performance and make recommendations for improvement
- Stay up-to-date on industry trends and best practices in programmatic advertising
- Manage relationships with vendors/partners as needed
**Qualifications**:
- Have at least an undergraduate degree with experience in a performance marketing role (ideally in a digital marketing agency)
- 3+ years of experience in display advertising, with a focus on programmatic buying
- Hands-on experience with DSPs and display networks (Google Ads, DV360, The Trade Desk, etc.)
- Excellent understanding of analytics and tracking tools and proven experience in retargeting, RTB, Adserving
- Good knowledge of different advertising formats (IAB standard, video, rich media)
- Experience in managing large budgets, high campaign volumes and complex strategies to achieve quantifiable results
- Excellent understanding of performance marketing metrics and reporting across platforms
- Be familiar with a fast-paced, demanding environment.
- Strong analytical and problem solving skills
- Be able to use data to optimize performance on a daily basis
- Strong organizational and project management skills and excellent communication skills
- Self-directed and proactive to grow the display channel and achieve goals
Additional Information
LI-MY1
LI-Hybrid
**Employment Equity
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