Digital Media Specialist

**Company Description** Who we are**:
At RCL - Reitmans Canada Limited, every moment of every day revolves around our customers and our love of fashion. We believe fashion empowers our customers to put their best foot forward when it matters the most. From the design table to the stores and our digital channels, we are always finding new ways to create memorable customer experiences, backed by a strong brand portfolio and powered by the most passionate people in the industry.
- RCL has been a proudly Canadian company since our founding in Montréal, Quebec almost 100 years ago. Our product design teams, home office and stores are all based in Canada._
**Job Description** The Opportunity**

The **Digital Media Specialist**plays a key role in developing and executing integrated media plans across all available digital platforms to support growth and achieve marketing objectives for the RCL banners, in close collaboration with both internal and external partners.

**Responsibilities**
- Contribute to the development of media plans and identify placement and media buying opportunities at all levels of the conversion funnel, in collaboration with the digital media team.
- Develop and manage display, social, SEM, and affiliate campaigns across all digital media buying platforms (Google Ads, FBM, DSPs, Impact, etc.), under the supervision of interactive strategists.
- Work closely with RCL’s marketing and e-commerce divisions to create and deploy media strategies, including briefs, audience management, creatives, tagging, and tracking.
- Responsible for ad operations (Ad Ops), including campaign creation and trafficking, budget management, optimization, and reporting.
- Analyze campaign performance both during and after campaigns to identify optimizations to achieve KPIs and evaluate overall performance in relation to objectives, while providing insights for future improvements.
- Support the development of internal digital expertise by promoting innovation and ad tech, staying up to date with industry trends and challenges.
- Contribute to RCL’s omnichannel growth through evolving media practices, including attribution, media personalization, audience management, etc.

**Qualifications** What Sets You Apart**:

- Bachelor’s degree in E-commerce, Marketing, or a related field.
- At least 2 years of hands-on experience in digital media buying.
- Proficient with media buying platforms like Google Ads, Meta Business Manager, and DSPs.
- Strong knowledge of Paid Search, Display/Programmatic, and Paid Social.
- Practical experience with Google Analytics (an asset).
- Excellent communication and presentation skills, with a knack for making complex concepts clear.
- Bilingual (French and English), both spoken and written.

**Additional Information** What Sets Us Apart**:

- ** Ultimate flexibility**: Enjoy a hybrid work environment that ensures the perfect balance between work and personal life.
- ** Well-being first**: Access a comprehensive benefits program designed to take care of you.
- ** Flexible time off**: Paid leave, sick days, and vacation time to recharge and spend quality time with loved ones.
- ** Exclusive discounts**: Enjoy 50% off regular-priced items from Penningtons, Reitmans, and RW&CO.
- ** Referral rewards**: Refer your professional network and earn a bonus for helping us grow our talented team (Certain conditions apply)
- ** Growth opportunities**: Annual bonuses, career advancement, and tuition reimbursement to help you reach your professional goals.

Total rewards are aligned with your employment status, offering different perks depending on whether you're full-time, part-time, or under contract.

If this inspires you let’s talk. Send us your resume today

Did you know that RCL has several hundreds of stores all across Canada and three fashion apparel banners? Get ready to join the Canadian fashion retail icon, with a great success story where you can have a voice and make a real difference. There are many ways to wear a career at RCL **#ReadytoRCL**

**#LI-Hybrid**

**#LI-MB1