Digital Media Specialist

**Job Title**: Digital Media Specialist
**Department**: E-commerce
**Position Status**: Permanent
**Location**: Montreal (YUL)
WHO WE ARE
At Air Canada Vacations, we’re in the business of making dreams travel. That’s why we offer vacation packages, tours, cruises and more tailored to everyone’s individual needs. We like to say we have a vacation for every traveller because we do If you're someone who's passionate about exploring the world and sharing that enthusiasm with our customers, we'd love to welcome you to our team. For over 40 years, Air Canada Vacations has been making travel easy, so come and join us in helping fellow Canadians create unforgettable memories wherever they go.
**Job Description**:

- Build full funnel digital media plans based on target audience and campaign objectives
- Manage in-platform campaigns
- Owner of the paid search channel
- Act as responsible party in delivering on qualified traffic to the website, CPA (cost per booking), conversions, CTR, CPM, CPC for paid search, display advertising, video ads and paid social
- Maintain relationships with external media vendors
- Monitor and report on key performance indicators and opportunities for improvement on a regular basis
- Work with the Marketing and Commercial teams to drive performance, support emerging business needs and optimize strategy, messaging and formats for digital channels
- Test new digital media products and be pro-active in seeking BETA accesses from our partners (Google, Meta, TikTok, Microsoft, etc.)
- Drive continued innovation and best practice implementation, regularly sharing knowledge with the Marketing and E-Commerce team
- Stay current with new advances in search engine marketing, competitive landscape and keyword research

Qualifications & Skills
- University degree in marketing or communications or E-commerce or equivalent
- Minimum of three (3) years experience in digital media
- Experience in digital marketing or E-Commerce
- Very good computer skills (Microsoft Word, Excel, PowerPoint)
- Good knowledge with advanced Google Analytics (GA4), Meta, DV360 and Google Campaign Manager
- Up to date and knowledgeable on SEM best practices
- Google Ads and/or Google Analytics certifications (asset)
- Knowledge of Jira and Google Tag Manager (asset)
- Fully bilingual, both oral and written in English and French
- Demonstrate initiative and autonomy
- Demonstrate judgment, professionalism and act in a confidential manner
- Excellent communication and interpersonal/analytical skills
- Very developed organizational skills and ability to word under pressure
- Ability to resolve problems quickly and efficiently
- Ability to compile and analyze performance data and metrics
- Proficient in grammar, spelling and punctuation in English and French
- Great ability to work in a team and a strong team player
- Ability to handle multiple projects effectively
- Comfortable in a dynamic and fast working environment

WHY WORK WITH US?
Our team loves to travel, and we have one of the most generous employee travel programs in the industry. You’ll be eligible for travel privileges for yourself and other eligible persons once you’ve completed 6 months of service
Hybrid work model
We value your wellbeing and offer a wide variety of benefit plans, including health and dental, for you and your family
We offer training and development tools to help unlock your full potential
Visit our Careers page for a full list of benefits.
OUR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION
Air Canada Vacations is committed to ensuring a Diverse, Equitable, and Inclusive Workplace, fundamental to its core values. We celebrate the uniqueness of every individual, listen to every voice, and instill a sense of belonging in our people that allows each team member’s authentic self to truly shine.