Associate Account Manager

2 weeks ago

Montréal, Canada GroupM Nexus Full time

**Associate Account Manager - Search & Social**

**Purpose of the Job**

The **Associate Account Manager** is responsible for the day-to-day management of a client's paid search and social initiatives. This includes developing strategy and managing the execution of search and social marketing campaigns based on the client's business objectives.

**Primary Responsibilities**:

- Define and manage search, social, and display marketing campaigns for Fortune 1000 clients
- Create, manage, and execute strategic search and social marketing plans that meet client goals
- Learn and use Google Analytics
- Define a campaign strategy and deliverables plan that exceeds client expectations
- Create, present and gain client approval on insertion orders, campaign strategies and tactics
- Oversee and deliver on Account Management business processes
- Maintain positive client relationships, expectations and communications
- Forecast, generate and maximize revenue opportunities with clients
- Monitor, track, evaluate and optimize campaign performance to maximize client investment
- Scope and develop new business with companies looking to meet their marketing goals using search marketing
- Cross-functional campaign development with internal SEO & SEM teams as well as sister media agencies
- Build on an existing level of paid search and social expertise, and develop a reputation for innovation and efficiency
- Maintain positive client relationships, expectations, and communications with the assistance of internal resources
- Stay up to date with industry trends and developments in digital marketing as well as consumer behavior to recommend improvements to accounts
- Aid in creation of new business presentations, POVs, best practices and key process documentation
- Train and assist Account Coordinators

**Knowledge and Skills**:

- Fluent in both French and English
- Account/client management skills
- High level of attention to detail and the ability to handle and prioritize multiple accounts
- Ability to interact in a professional manner and deal with clients face-to-face
- Experience using social biddable platforms (Facebook, Twitter, LinkedIn, YouTube)
- Experience with analytical tools
- Experience with biddable social API’s (SHIFT, Kenshoo, Marin, Unified, Sprout Social)
- High level of technical proficiency in Microsoft Office, specifically Excel and PowerPoint
- Technical and analytical mindset

**Education and Work Experience**:

- Bachelor’s degree or relevant college certificate
- Minimum of one (1) year of paid social experience and/or digital marketing account management
- Certifications in Google Ads and Facebook Business Manager

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