Marketing Manager

2 weeks ago

Cambridge, Canada Shred-Tech Full time

**Responsibilities**:

- Manage the marketing plan activities and structure them into calendared activities for execution.
- Translate strategies into customer-centric go-to-market activities, communication programs, and develop related assets.
- Manage and update websites, blogs, and social media.
- Develop written and graphic/visual content for online and offline brand communication.
- Develop traditional brand assets and communication, including brochures, case studies, product sheets, and whitepapers.
- Coordinate and oversee tradeshow marketing activities.
- Participate in brand strategy and marketing planning exercises to develop and execute go-to-market campaigns.
- Leverage and develop customer segmentation, targeting, and buyer journeys from brand strategy to develop measurable and actionable integrated marketing actions.
- Oversee and account for department spending relating to the marketing budget.
- Support and automation of sales and lead generation efforts.
- Coordinate and manage marketing projects from start to finish.
- Oversee daily operations for owned, paid, and social media marketing activities and content marketing.
- Monitor related analytics with actionable strategies and tactics for online and offline programs/media.
- Partner with intercompany resources, external agencies, and company management to develop actionable marketing programs/activities.

**QUALIFICATIONS**:
***Education**: Bachelor's degree in business, marketing, communications, or a related field. Master's degree preferred.

**Experience**: 4 years of experience working on a marketing and/or creative team.

**Specific Skill, Ability and Knowledge**:

- Proven marketing campaign experience.
- Effective time management skills and the ability to multitask.
- Strong writing, design, and communication skills.
- Attention to detail.
- Knowledge of business and marketing analytics with related insight-driven programs.
- Proven ability to manage budgets.
- Knowledge of digital marketing and e-commerce best practices.
- Professional and proactive work ethic.
- High competence in project management.
- Excellent interpersonal, written, and oral communication skills.
- Experience with digital marketing forms such as social media marketing and content marketing.
- Strong familiarity with various web platforms and e-commerce shopping carts.

**About Shred-Tech**

Shred-Tech is a leading manufacturer of shredding systems serving customers throughout the world. Shred-Tech is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex/gender, sexual orientation, gender identity, age, ancestry, national origin, marital status, citizenship status (unless required by the applicable law or government contract), disability or protected veteran status or any other status or characteristic protected by law. Shred-Tech is committed to a diverse and inclusive workforce. Accommodations are available during all stages of the recruitment process in accordance with the Human Rights Code.

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