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Marketing Manager

3 weeks ago

Cambridge, Canada Lone Wolf Technologies Full time

**We’re here to make real estate transactions simpler. We do that by providing a digital lead-to-close experience for agents, brokers, and their consumers. We’ve seen a lot of change over the past 30 years—but we’ve been here to support real estate from day one.**

**With the diverse landscape of the real estate industry, we want diverse talent We want to celebrate each other’s individuality and embrace our differences to enrich our commonalities and relationships throughout our organization, and we want you to be a part of that.**

**Responsibilities**:

- Design digital marketing strategy and benchmarks related to ABM campaigns, organic and paid search, retargeting, and affiliate channels
- Oversee sales enablement efforts, including development of collateral, value pitch decks, competitive and market intel, and case studies
- Own and support cross-functional alignment with leaders across the organization. Including, but not limited to, Sales, Customer Success, and Product
- Partner with Revenue Operations to execute on shared goals and ensure full-funnel effectiveness
- Forge a strong relationship with sales including regular communication and service level agreement (SLA) between marketing and sales.
- Work with management to set overall strategy through analysis of historical data.
- Measure and report performance of marketing campaigns using metrics such as leads, conversions, and bookings; track and report ROI for initiatives
- Monitor real estate industry trends and stay up-to-date on macro trends

**Qualifications**:

- Salesforce and Marketo experience **required.**:

- Real Estate industry or SAAS experience in a plus.
- Experience in digital advertising platforms such as Google, Facebook, Twitter, AdRoll, and Terminus a plus
- An appetite for growth and proven success driving a high volume of inbound lead generation.
- Clear, concise communication skills, particularly written communication, are a must.
- Proven ability to effectively execute integrated, streamlined marketing programs.
- Creative thinker that has the ability to bring new ideas to the table.
- Analytical in nature and you’re someone who is relentless about measuring all you do.
- Comfortable with analyzing and presenting data to internal and external teams.

We’ve become the largest real estate software company in North America. Our products provide our client’s with a competitive advantage in today’s market and nearly 10,000 offices are utilizing our feature rich, fully integrated windows and web based software solutions.