Digital Marketing Manager

6 days ago

Red Deer, Canada 846 solutions Full time

We are searching for a highly-creative **digital marketing manager** to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness.

**Responsibilities**:

- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

**Requirements**:

- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement

**Job Types**: Full-time, Permanent

**Salary**: $4,500.00-$5,500.00 per month

**Benefits**:

- Casual dress
- Commuter benefits
- Dental care
- Disability insurance
- Discounted or free food
- Flexible schedule
- Language training provided
- On-site childcare
- On-site gym
- Paid time off
- Relocation assistance
- Stock options
- Tuition reimbursement
- Vision care
- Wellness program

Schedule:

- 8 hour shift
- Day shift
- Monday to Friday
- Night shift

Supplemental pay types:

- Bonus pay
- Commission pay
- Overtime pay
- Retention bonus
- Signing bonus

**Experience**:

- Digital Marketing: 1 year (required)

Shift availability:

- Day Shift (required)
- Night Shift (required)

Work Location: In person

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