Marketing Manager

Brewery Marketing Manager

Type: Full-Time, Salary

Shift & Schedule: Monday - Friday; occasional weekend availability required

Work Location: Troubled Monk, Red Deer, AB

At Troubled Monk, we're passionate about crafting beverages that captivate our community and reflect our pioneering spirit. We're looking for a dynamic, tech-savvy, growth-driven Marketing Manager to join our team and lead our marketing department.

As Marketing Manager, you'll drive our brands' strategic and operational marketing vision, including Troubled Monk, Troubled Tea, and GrainHenge. You'll lead a small, talented team (including an Events Coordinator, Social Media Coordinator, and contractors (content creators, web developers, graphic designers, print vendors, etc) to elevate brand awareness, community connection, and revenue growth through innovative digital, social, and traditional marketing.

Key Responsibilities

Strategic Leadership:

• Collaborate with senior management to evolve and implement a comprehensive brand vision and multi-channel marketing strategy.
• Develop and manage the annual marketing plan, budget, and performance metrics, ensuring alignment with overarching business goals.
• Lead your team in operationalizing the strategic plan and guiding performance toward shared goals.

Creative Design & Brand Identity Execution:

• Work closely with the General Manager and external companies to design packaging, labels, and boxes, merchandise, etc ensuring brand consistency and compliance.
• Manage a team to develop collateral that supports promotions, sales initiatives, and events, ensuring alignment with brand standards and marketing objectives.
• Ensure all visual assets, from packaging to promotional materials, are on-brand, compelling, and aligned with Troubled Monk's creative vision.

Team Development:

• Support and mentor direct reports in social media, content creation, and event execution.
• Foster a collaborative and innovative work environment, promoting growth and accountability.
• Build and maintain a network of contractors and freelancers to provide flexible support and specialized expertise for specific projects.

Marketing Execution:

• Uphold & elevate brand presence in the community through events, partnerships, and sponsorships, ensuring consistent representation of Troubled Monk's values and identity.
• Spearhead data-driven marketing initiatives, leveraging consumer insights and industry trends to drive brand strategy.
• Manage website content and structure (using WordPress) to ensure accurate information, effective product presentation, and a positive user experience.
• Manage and expand subscriber lists through the development and execution of email marketing campaigns (using Mailchimp).

Community Engagement & Brand Compliance:

• Drive local and regional brand awareness by fostering community involvement through strategic partnerships and sponsorships.
• Ensure compliance with AGLC regulations in all marketing materials.

Innovation & Continuous Improvement:

• Stay ahead of industry trends, sharing insights and best practices with the team.
• Identify and execute new, creative opportunities for brand partnerships, influencer collaborations, and unique customer experiences.
• Champion the smart, responsible use of AI and automation to enhance marketing while staying true to Troubled Monk's brand, values, and regulatory requirements.
• Stay curious and resourceful in exploring new AI tools, testing and implementing what works

Cross-Functional Collaboration:

• Work closely with the leadership team to align marketing messaging and product positioning.
• Liaise with vendors and suppliers to deliver outstanding campaigns and strategic promotions

Qualifications

• Education: Undergraduate degree in marketing, business, or a related field.
• Experience: 5+ years in consumer marketing, with a track record of success in digital and direct-to-consumer marketing and a firm grasp of market research and data analysis.
• Technical Proficiency: Familiarity with website management and digital marketing tools, including WordPress, Google Drive, Adobe Creative Cloud, and Slack; experience managing budgets, setting KPIs, and working within multi-channel strategies.
• Creative Design Skills: Experience in graphic design or managing creative projects (such as signs, banners, packaging, labels, and merchandise design) through collaboration with design partners.
• Leadership & Collaboration: Strong team leadership and communication skills; proven ability to foster team success and cross-departmental synergy.
• Innovation-Driven: Ability to identify trends, generate insights, and apply a data-driven approach to campaign development.

Perks & Benefits

• Health & Dental Group Benefits, Including Employee Assistance Program
• Opportunities for professional development
• Merchandise allowance
• Monthly bar tab
• Staff discounts
• Company and industry events

Craft Bold Campaigns. Build Community. Grow the Brand.

We're seeking a Marketing Manager who's equal parts strategist, storyteller, and brand builder. If you thrive in a fast-paced, creative environment and love working with craft beverages, this is your opportunity to lead marketing at one of Alberta's biggest breweries. Our ideal candidate is passionate about our culture, our brand, and being an active member of our team & community.

Please forward all applications, including a cover letter explaining why you would be a great fit at Troubled Monk

Job Types: Full-time, Permanent

Pay: $85,000.00-$90,000.00 per year

Benefits:

• Company events
• Dental care
• Disability insurance
• Employee assistance program
• Extended health care
• Life insurance
• On-site parking
• Paid time off
• Store discount
• Vision care

Ability to commute/relocate:

• Red Deer, AB T4N 1L2: reliably commute or plan to relocate before starting work (required)

Experience:

• Marketing: 5 years (required)

Language:

• English (required)

Work Location: In person