Marketing Manager

**About Us**

At Comfort Bras by Pauline Inc. we’re passionate about comfort, fit, and confidence. We curate premium bras and related intimates that empower every body. Our boutique offers a personalized shopping experience, expertly fit services, and thoughtfully designed products for every size and shape.

**Role Overview**

We’re seeking a results-driven Marketing Manager to elevate our brand, grow foot traffic and online sales, and deepen customer loyalty. You’ll own the full marketing lifecycle—from strategy to execution—across digital, in-store events, PR, and partnerships. This role reports to the VP of Stores Operations and collaborates closely with the Store Managers

**Responsibilities**
- Develop and execute a cohesive marketing strategy that drives awareness, foot traffic, and online conversions.
- Lead seasonal brand campaigns (new arrivals, promotions, collaborations) with clear objectives, budgets, and KPIs.
- Own the editorial calendar, create compelling content (copy, visuals, video briefs) aligned with brand voice.
- Manage social media presence (branding, community management, engage followers, grow followers, manage paid social campaigns).
- Coordinate in-store events (VIP nights, bra fittings, trunk shows, workshops) and partner collaborations.
- Analyze performance data and provide actionable insights; report dashboard to leadership.
- Build and manage relationships with influencers, models, brands, and local partners.
- Collaborate with Merchandising to align campaigns with product launches and inventory.

**Requirements**:

- Minimum 3 years of marketing experience in fashion, beauty, retail, or intimate apparel (luxury or boutique preferred).
- Proven track record of growing brand awareness and driving sales through integrated campaigns.
- Excellent copywriting and storytelling skills; ability to tailor messages to diverse customer segments.
- Experience managing a budget and measuring ROI; data-driven decision making.
- Comfortable with in-store events and partnerships; capable of vendor coordination.
- Creative mindset with a passion for fitting, comfort, and body positivity.
- Strong project management, organizational, and cross-functional collaboration skills.

Availability to work weekends/evenings as needed for events.

**Preferred (Nice-to-Haves)**
- Experience in lingerie/bra brands or intimate apparel.
- Photography, videography, or content creation skills.
- Basic design sense or ability to brief designers/photographers effectively.
- CRM experience beyond basic segmentation (lifecycle marketing).

**Benefits**
- Competitive salary + performance incentives
- Employee discount on products
- Health insurance stipend or coverage (where applicable)
- Flexible work hours and hybrid options
- Paid time off and parental leave
- Professional development opportunities

**What We Offer**
- A supportive, inclusive, and body-positive culture
- A small, passionate team with room to grow
- Creative autonomy to shape the brand’s voice and campaigns
- A storefront that values customer care and boutique experience

**How to Apply**
- Please submit your resume and a short cover letter (2-3 paragraphs) detailing:

- Why you’re excited about Comfort Bras by Pauline Inc
- A summary of a successful marketing initiative you led including metrics
- Your approach to marketing a boutique with a focus on fit and customer experience

Include a link to a portfolio or examples of campaigns, social media work, or content you’ve produced

Application Deadline: until hired

**Job Type**: Fixed term contract
Contract length: 12 months

Pay: $44,854.88-$50,000.00 per year

**Benefits**:

- Dental care
- Extended health care
- Life insurance
- On-site parking
- Paid time off

**Education**:

- Bachelor's Degree (required)

**Language**:

- Fluent English (required)

Willingness to travel:

- 25% (preferred)

Work Location: In person