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Customer Marketing Specialist

3 weeks ago

Mississauga, Canada Superior Propane Full time

**What we will offer you**:
**Culture**: Join a supportive and inclusive work environment where teamwork, respect, and open communication are at the core of everything we do.
**Opportunity**: A continuous focus on professional development with many opportunities for training & career growth.
**Health & Wellness**: Competitive health benefits right from the start including health & wellness spending accounts & maternity leave top-up. Access our employee assistance program for confidential counseling, mental health support, and various resources to help you navigate life’s challenges.
**Competitive Compensation**: We offer a highly competitive salary package, ensuring that you hard work and dedication are recognized and rewarded accordingly.
**Flexibility**: We understand the importance of work-life balance, we offer flexible hybrid work options to help you manage your personal and professional commitments.
**Technology**: Work with state-of-the-art tools and technologies that empower you to excel in your role and stay at the forefront of industry trends.
**Safety Focused**: We care about you and have committed to a zero-harm workplace.
**What you'll do**:
**Marketing Automation Implementation and Management**:

- Manage customer segmentation and workflows within our marketing automation platform (e.g., HubSpot, Marketo) to ensure targeted and personalized communications.
- Assist in automating customer journeys, including nurturing programs to drive retention, cross-sell, and upsell opportunities.

**Customer Research and Feedback**:

- Develop and execute customer surveys to gauge satisfaction, identify areas for improvement, and collect feedback on our services.
- Organize focus group sessions with both residential and business customers to gather deeper insights into customer needs and preferences.
- Analyze feedback from surveys and focus groups to inform marketing strategies and enhance the overall customer experience.
- Present findings and actionable insights to internal teams, recommending improvements or new initiatives based on customer input.

**Content Creation and Collaboration**:

- Work closely with the marketing team to internalize processes currently managed by third parties.

**Collaboration and Reporting**:

- Collaborate with sales, customer service, and operations teams to align marketing efforts with business objectives and seasonal propane demand cycles.
- Provide regular reports on campaign performance, customer feedback, and engagement metrics.
- Monitor and analyze campaign performance to enhance effectiveness and maximize ROI.
- Support additional marketing activities aimed at customer retention, such as loyalty programs and educational content on propane safety and usage.

**What you bring**:

- Bachelor's degree in marketing, Business, or related field. Equivalent experience will be considered.
- 1-2 years of experience in marketing, with exposure to marketing automation tools.
- Strong copywriting skills with the ability to tailor messaging to residential and business audiences.
- Proficiency in marketing automation platforms (e.g., HubSpot, Marketo) and CRM tools.
- Strong analytical skills for interpreting data and making informed marketing decisions.
- Experience with customer feedback methods (surveys, focus groups) and deriving actionable insights.
- Excellent organizational and project management skills.
- Strong attention to detail.
- Experience in the energy or utilities sector, particularly with residential or commercial customers.
- Familiarity with survey platforms (e.g., SurveyMonkey, Typeform).
- Willingness to learn and adapt to new technologies and processes.

Superior Propane is Canada’s leading and reliable propane provider. Customers have trusted the experts at Superior to fuel their homes and businesses since 1951. Customer Focus, Performance, Safety, and Winning with People are the four key values that are the foundation of everything that we do.