Digital Marketing Specialist

**About Us** Swan Pizza Limited operates a pizza restaurant franchise system under the trade name "Red Swan Pizza." We are the new standard for pizza, with over 150 locations across Canada. Our fresh and diverse meals, made from innovative recipes with quality ingredients, will exceed your expectations. At Swan Pizza Limited, we provide a great work environment and treat our employees with dignity and respect. We embrace diversity as an essential component of our business. We are looking for a **Digital Marketing Specialist** to join our team This role is perfect for someone who thrives in the fast-paced digital landscape and has a strong background in **online advertising, social media management, customer engagement, and franchise communications**. If you’re an expert in **Meta, Google Ads and other social media platforms**, love analyzing market trends, and have experience working with third-party delivery platforms like **Uber Eats, SKIP and Door Dash**, we’d love to hear from you **Key Responsibilities** **Advertising & Analytics** - Develop, execute, and optimize online advertising campaigns across **Meta (Facebook & Instagram), Google Ads,** and other Social Media Platforms. - Analyze campaign performance, generate reports, and suggest improvements to maximize ROI. - Evaluate market trends and competitor strategies to refine digital marketing efforts. **Social Media & Customer Engagement** - Manage all social media platforms, ensuring brand consistency and engagement. - Develop and schedule compelling content, including campaigns, promotions, and influencer collaborations. - Monitor and respond to customer inquiries, reviews, and messages to maintain a strong online presence. **Franchise Communications & Coordination** - Act as a liaison between the marketing team and franchise partners to ensure alignment on digital initiatives. - Provide support and guidance to franchisees regarding brand marketing strategies and online promotions. **Campaign & Content Management** - Oversee the **uploading and execution of marketing campaigns** across all digital platforms. - Collaborate with designers, copywriters, and other marketing team members to develop high-quality content. **Third-Party Delivery Platform Management** - Manage and optimize presence on platforms like **Uber Eats, SKIP, and other third-party delivery services**. - Monitor promotions, customer reviews, and sales performance on these platforms. **Qualifications & Skills** - **3+ years** of experience in digital marketing, online advertising, or social media management. - Strong knowledge of **Meta Ads Manager, Google Ads, and digital campaign management**. - Knowledge in SEO/SEM campaigns - Experience working with **third-party delivery platforms** is a plus. - Excellent communication and customer engagement skills. - Ability to analyze data and optimize marketing strategies based on insights. - Highly organized, detail-oriented, and capable of managing multiple projects simultaneously. If you are a creative thinker with a passion for digital marketing, we would love to hear from you. Join our team and help us take our brand to new heights The above job description is not intended to be an all-inclusive list of duties and standards of the position. Specialist will follow any other instructions, and perform any other related duties, as assigned by their supervisor. **Schedule**:Monday to Friday, 8 Hours Shift (Weekends as needed) **Ability to commute/relocate**:Mississauga, ON L5N 2V8: reliably commute or plan to relocate before starting work (required) **Language**:English (preferred) **Work Location**: On-Site Pay: $72,000.00-$90,000.00 per year **Benefits**: - Dental care - Extended health care Schedule: - Monday to Friday - Weekends as needed Work Location: In person Application deadline: 2025-04-25