Marketing Specialist

3 days ago

Mississauga, Canada Essential HR Full time

Are you a hands-on, creative, and highly organized marketing professional looking to make an impact? We are seeking a Marketing Specialist to elevate our brand, drive lead generation, and support the sales team with high-impact marketing campaigns. This role will oversee digital marketing, create engaging content, and plan trade show strategies that showcase our innovative product line. If you thrive in a fast-paced environment and love bringing marketing ideas to life, we want to hear from you
**About Us**

**What You’ll Do**

**Digital Marketing & Content Creation**
- Plan, execute, and optimize digital marketing campaigns (PPC, SEO, social media).
- Develop engaging social media content and increase online engagement.
- Oversee high-quality video production, including customer testimonials and training materials.
- Capture and organize photography/videography content for marketing use.
- Create eye-catching graphic designs, brochures, and marketing collateral.
- Collaborate with external agencies to ensure brand consistency.

**Event Marketing & Trade Shows**
- Plan and execute marketing strategies for trade shows, including booth design and promotional materials.
- Coordinate with sales representatives to ensure seamless event participation.
- Manage logistics for trade show kits, including banners, displays, and marketing assets.
- Travel to trade shows, set up booths, and engage with clients.
- Conduct post-event analysis to assess ROI and plan for future events.

**Collaboration & Coordination**
- Work closely with internal teams and external marketing firms to execute campaigns.
- Manage freelancers, vendors, and content creation schedules.
- Learn and understand our product line, including circuit breakers, motor controls, and transformers.
- Translate technical details into compelling marketing materials that resonate with target audiences.

**What You’ll Bring**
- Excellent written and verbal communication skills.
- Strong project management abilities with keen attention to detail.
- Proficiency in digital marketing tools (e.g., Google Ads, Adobe Creative Suite, CRM systems).
- A proactive, hands-on approach to managing projects and creating content.
- Experience in marketing electrical products is a plus but not required.
- Bachelor's degree in marketing, communications, or equivalent experience.
- 3-5 years of relevant experience in marketing roles.
- Willingness to travel for trade shows and company events (e.g., Calgary, Saskatoon).

**How to Apply**

This job posting has been crafted with the assistance of AI technology, ensuring clarity and alignment with our organization's goals and values.

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