Channel Marketing Manager

2 weeks ago

Remote, Canada Macro Full time

The Channel Marketing Consultant plays a key role in supporting our Client’s Solution Partners. You would be responsible for co-creating, executing and measuring marketing plans with partners that support our Client’s and partner objectives. You would work closely with partners and the Channel Sales team to create and execute activities that increase awareness, generate partner leads, and strengthen customer and channel relationships.

**Responsibilities include**:

- Be the in-region expert and go to person for our Solution Partners
- Develop, execute and measure all local channel marketing efforts including to-partner, through-partner and for-partner activities aligned to the our client’s channel priorities and sales objectives
- Ensure lead generation and demand creation targets for all channel marketing activities are forecasted, planned for and met; this includes establishing lead generation metrics with partners against development fund marketing plans
- Coach and support partners on creating content marketing campaigns & social media outreach
- Support partners in developing their annual marketing plan
- Support channel managers in defining a marketing strategy across all Solution Partners
- Develop and manage local partner engagement activities (e.g. partner events, to-partner communications, partner marketing assessments)
- Measure, analyze and report on channel marketing pipeline activities to determine their contribution to pipeline health and to evaluate marketing effectiveness/ROI
- Onboard new partners to the Partner Marketing Center and increase partner usage of the platform

Work with the internal localization team or agencies on campaign and content translation projects to assure the upmost quality
- Gather feedback from Solution Partners to help us identify what works and what does not and improve constantly our campaigns accordingly based on the Partners feedback
- Actively seek and create joint customer success stories to showcase best practices and demonstrate strong partner relationships

**More about you**
- Fluent in English and possibly a required local language of the Partners supported

B2B and channel marketing experience in the assigned region
- Deep understanding of the needs of the assigned market
- Experience in Online Marketing, and in particular content marketing and social media strategies. Proven experience in influencing partners and stakeholders
- Excellent communicator, both written and verbal

Proactive and enthusiastic, willing to bring in new ideas on how we can improve
- Strong experience in online and digital marketing with 2 years experience with any marketing automation platform

**Salary**: $70,000.00-$90,000.00 per year

**Benefits**:

- Extended health care
- Paid time off
- Work from home

Flexible Language Requirement:

- French not required

Schedule:

- Monday to Friday

Supplemental pay types:

- Commission pay

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- partner marketing: 2 years (preferred)

Work Location: Remote

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