Marketing Lead Specialist

1 week ago

Regina, Canada Brandt Full time

Brandt is currently looking to fill a Marketing Lead Specialist position in our Regina, SK location.

This position will report to the Director of CRM and is responsible for understanding and optimizing Brandt’s lead generation, qualification management and reporting processes to generate more valuable data and sales leads for our diverse sales teams - ultimately generating revenue across all product lines.

**Responsibilities**
- Capture sales leads generated through Brandt’s marketing and sales tactics, qualify them, and coordinate the proper response from Brandt’s Sales Team on a timely basis.
- Prompt follow up on any inbound inquiries that you can answer. Any that you cannot answer are promptly forwarded on to the correct person within Brandt for follow-up.
- Maintain internal Sales Team lead distribution lists.
- Develop and optimize our marketing lead follow-up process to minimize response time and maximize close rate.
- Maintain customer lead records in Brandt’s CRM, ensuring records are accurate, current, and relevant.
- Conduct reporting, analysis, and trend identification on sales leads to enable data-driven decisions to the Marketing & Sales Teams to increase the quality and quantity of Marketing Qualified Leads (MQL’s) as well as the proportion that convert into sales.
- Work with platform development teams (internal and vendor teams) to build and optimize the tools utilized for lead generation management.
- Build scorecards and dashboard to drive accountability and performance across the sales organizations
- Optimize lead management process to drive higher closure rates of all lead types
- Other duties and responsibilities as required and assigned by your manager.
- Key performance metrics:

- Quantity of inbound leads generated.
- Quality of inbound leads generated.
- Change in closure rate period-to-period
- Response rate between when a lead submits their request and someone from Brandt contacts them.
- Customer satisfaction level from polled leads - how happy are customers with their interaction with Brandt through the lead process.
- Sales Team satisfaction level - how happy is Brandt’s Sales Team with the lead gen process and the quality of leads being presented to them.

**Required Skills**:

- Strong understanding of Customer Relationship Management (CRM) and Sales & Marketing Pipeline management best practices.
- Strong written and verbal communication skills - valuable for internal communication across the Sales Team as well as customer communication when qualifying leads.
- Advanced data analysis skills - valuable for identifying trends in lead data and building reporting for stakeholders.
- Skilled in process management and optimization - important to manage process as lead volume and our sales team increases in size.
- Detail oriented - missed lead details can result in missed sales opportunities and misrepresented data and reporting.
- Ability to problem solve - Every inbound lead will be somewhat different. Learning how to problem solve as they arrive will be valuable.
- Customer focus - One of Brandt’s core values, understanding what our potential customers care about will greatly benefit you in this role.

LI-Onsite

Required Experience

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