Marketing Manager
5 days ago
**Overview**
**Duties**
- Develop and implement comprehensive marketing strategies that align with business goals and objectives.
- Oversee SEO efforts to enhance organic search visibility and drive traffic to the website.
- Manage social media marketing campaigns across platforms, including Facebook Advertising, to increase brand awareness and engagement.
- Utilize content marketing techniques to create compelling narratives that resonate with target audiences.
- Conduct market research to identify trends, customer needs, and competitive landscape insights.
- Analyze campaign performance using Google Analytics and other analytics tools to optimize future strategies.
- Collaborate with sales teams to align marketing initiatives with sales objectives and support advertising sales efforts.
- Manage budgets for various marketing projects while ensuring effective allocation of resources.
- Utilize Adobe Creative Suite for designing promotional materials and enhancing visual content.
- Oversee product management processes to ensure alignment between product offerings and market demands.
- Implement marketing automation tools to streamline processes and improve efficiency.
**Experience**
- Proven experience in a Marketing Manager role or similar position with a strong portfolio of successful campaigns.
- Familiarity with B2B marketing strategies and e-commerce platforms is highly desirable.
- Strong copywriting skills with the ability to create engaging content for various channels.
- Experience with WordPress for website management and content updates.
- Knowledge of HTML is a plus for making minor website adjustments as needed.
- Strong analytical skills with the ability to interpret data and make informed decisions based on research findings.
- Excellent communication skills, both written and verbal, coupled with strong presentation abilities.
- A proactive approach to problem-solving combined with effective project management skills. Join our team as we strive to elevate our brand presence through innovative marketing strategies
Pay: $49,382.31-$72,737.86 per year
Work Location: In person
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