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Marketing Manager

3 days ago

Richmond Hill, Ontario, Canada Accencis Group Full time

About Accencis

Accencis Group Inc. is one of Canada's fastest-growing restaurant franchisors, operating 10+ brands including Captain's Boil, %Arabica, Midori Ramen, Dear Saigon, and more. We drive growth through strategic innovation, operational excellence, and bold brand building. The Marketing Manager plays a central role in driving campaign performance, supporting franchisees, strengthening in-store execution, and ensuring brand growth across a multi-unit restaurant network.

Role Overview

The Marketing Manager is responsible for owning the marketing calendar, marketing budget, content creation process, day-to-day execution, and brand performance for assigned brands. This role requires a strong leader who understands restaurant industry dynamics and can manage multiple brands, franchisees, agencies, and stakeholders simultaneously.

Key Responsibilities

Brand Leadership & Calendar Ownership

· Own the annual and quarterly marketing calendar for assigned brands.

· Plan, execute, and optimize all campaigns, LTOs, promotions, community events, seasonal campaigns and digital activations.

· Ensure strong brand identity and consistency across all customer touchpoints.

Marketing Budgeting & Financial Stewardship

· Own the brand marketing budget, including annual planning, allocation, forecasting, and tracking.

· Collaborate with finance on reporting, reconciliation, and ROI measurement.

· Provide weekly, monthly, and quarterly performance reports linking marketing activity to pre-set goals and objectives.

Content Creation Ownership

· Fully own the end-to-end content creation process.

· Vet and select agencies, photographers, videographers, and production partners.

· Build moodboards, creative briefs, shoot plans, and visual direction guides.

· Explain the creative vision clearly and ensure alignment with brand guidelines.

· Lead pre-production planning and supervise shoots to ensure accuracy and quality.

· Ensure all final content reflects the moodboard, creative direction, and brand identity.

Digital Marketing & Online Optimization

· Manage day-to-day social media calendars, content posting, and community engagement.

· Oversee website updates, landing pages, menus, Google listings, and digital housekeeping.

· Work with delivery platforms to optimize offers, bundles, promotions, visibility, and menu layout, ultimately increasing sales.

· Conduct regular online audits to ensure accuracy and brand consistency across all channels.

Market Research & Trend Insights

· Conduct competitive research and market analysis.

· Identify and track emerging food, consumer, and restaurant trends.

· Recommend new ideas, menu innovations, content formats, and brand opportunities.

· Present insights and recommendations to leadership teams.

Store-Level Performance & Turnaround Planning

· Analyze weekly sales data to identify performance gaps and opportunities.

· Develop and execute turnaround plans for low-performing stores.

· Support store openings with launch plans, marketing kits, and local activations.

In-Store Auditing & Brand Compliance

· Conduct in-store marketing audits to assess branding, merchandising, signage, and overall execution.

· Audit digital presence including social media, website accuracy, delivery platform listings, online reviews, and search visibility.

· Provide detailed audit reports and follow-up action plans for improvement.

Customer Journey & Guest Experience

· Ensure that the customer journey—from awareness to dine-in or delivery—is consistently positive, memorable, and aligned with brand standards.

· Conduct guest experience audits that evaluate ambiance, brand storytelling, menu presentation, cleanliness, speed of service, and staff communication.

· Identify pain points in the customer journey and propose actionable improvements.

· Collaborate with Operations and Training to ensure the brand promise is delivered at every touchpoint.

· Monitor customer reviews, feedback, and sentiment analysis on delivery platforms and social channels.

· Recommend enhancements to improve guest satisfaction, loyalty, and repeat visitation.

Sales Performance & Analytics

· Track key performance indicators including sales, category mix, traffic, digital KPIs, and delivery performance.

· Develop dashboards and monthly reports summarizing insights and recommended actions.

· Ensure marketing efforts contribute to measurable brand growth.

Influencer, PR & Partnerships

· Manage influencer discovery, vetting, negotiations, and deliverables.

· Support PR initiatives, press opportunities, and external partnerships.

· Track influencer and PR ROI to ensure alignment with brand objectives.

Project Management & Cross-Functional Alignment

· Build workback plans, execution checklists, and detailed project trackers.

· Coordinate with Operations, Supply Chain, Training, Finance, and Franchise teams.

· Ensure timely, high-quality execution across all campaigns and brand initiatives.

Qualifications

· 4–7 years of marketing experience, preferably in restaurant, franchising, or multi-unit groups.

· Strong experience in content creation, brand marketing, and campaign management.

· Experience managing budgets, agencies, and multiple concurrent projects.

· Analytical ability to interpret sales and marketing performance (KPIs).

· Experience working with delivery platforms and understanding F&B industry dynamics.

· Excellent communication, presentation, and leadership skills.

· Ability to travel for store visits (40% field work).

· A driver's license and a car are a plus.

· Ability to travel by air to visit restaurants in other provinces as needed.

· Ability to work occasional evenings/weekends based on business needs.

Key Competencies

· Leadership and ownership mentality

· Data-driven decision making

· Creative vision paired with operational discipline

· Strong communication and stakeholder management

· High attention to detail

· Ability to thrive in fast-paced environments

· Relationship-building with franchisees and internal teams

· Strong brand stewardship

Work Requirements

· Work schedule: Monday–Friday, 9:00 AM to 5:00 PM

· Field requirement: ~60% office / 40% in-store and on-site work

· Note: This role may require occasional evenings, early mornings, or weekends based on business needs (store openings, events, campaigns, crises management, promotions, audits, etc.)

Job Types: Full-time, Permanent

Pay: $65,000.00-$75,000.00 per year

Benefits:

  • Dental care
  • Extended health care
  • On-site parking
  • Paid time off
  • Store discount
  • Vision care

Ability to commute/relocate:

  • Richmond Hill, ON: reliably commute or plan to relocate before starting work (preferred)

Location:

  • Richmond Hill, ON (preferred)

Willingness to travel:

  • 50% (preferred)

Work Location: In person