Marketing and Communications Manager

3 days ago

Calgary, Canada New West Truck Centres Full time

**Why Join Us NOW**
- **2024 Top Company for Women to Work for in Transportation**:

- **2023 Canada’s Best Employers for Recent Graduates**:

- **DTNA Elite Support Certified Dealership**:

- Leadership’s actions match their words
- Our pioneering spirit is driven by our power to innovate and our openness to change
- New West Truck Centres is a leading dealership in the Heavy Truck industry

**Why Work Here**

**Treated Well -** Your direct manager is a well respected and knowledgeable leader who always remains calm and collected, even in the most challenging situations.

**Trained Well -**Professional development and training are part of our culture.

**Paid Well -**Our total compensation package offers health, dental, EFAP, vision and life insurance. A competitive base salary is available for this role.

**The role**:
**Marketing & Communications - 60% of your time is spent here**
- Develop and implement comprehensive marketing and communication strategies that align with the company’s goals and objectives.
- Collaborate with senior leadership to define marketing priorities and drive initiatives that enhance brand awareness and customer engagement.
- Analyze market trends and competitor activities to identify opportunities for growth and improvement.
- Oversee all marketing and communication activities, including digital marketing, public relations, content creation, advertising, and social media.
- Ensure consistent brand messaging and identity across all channels and locations.

**Team and relationship Management
- 30% of your time is spent here**
- Lead, mentor, develop and manage a high-performing marketing team, fostering a culture of creativity and innovation.
- Develop and maintain relationships with key stakeholders, including media, partners, and vendors.

**Reporting & Analytics - 10% and its important**
- Monitor and report on the effectiveness of marketing campaigns, making data-driven decisions to optimize performance
- Manage the marketing budget, ensuring effective allocation of resources to achieve maximum ROI.

**Education/Certification**
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Professional experience in lieu of education will be considered.

**Experience**
- 5+ years proven experience in managing marketing functions for a company with multiple locations.
- Strong leadership and team management skills, with the ability to inspire and motivate a diverse team.
- Excellent strategic planning and execution skills, with a track record of successful marketing campaigns.
- Proficiency in digital marketing, including SEO, SEM, social media, and content marketing.
- Exceptional communication and interpersonal skills, with the ability to build relationships and influence stakeholders.
- Strong analytical skills and the ability to interpret data to drive decision-making.
- Creative thinker with a passion for innovation and staying ahead of industry trends.

**3 Things To be successful as a Marketing and Communications Manager**
- Internal drive & curiosity to get to **Why**
- Always willing to help out
- Never stop learning

IND1

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