Lead Salesforce Marketing Cloud Specialist

2 weeks ago


Quebec Province, Canada BAM Strategy Full time

OVERVIEW

You will be an early member of a growing team, so get ready to contribute to the development and success of new initiatives and services for the agency - we need a leader with strategic planning and strong analytical skills, insatiable curiosity, and an entrepreneurial spirit.

WHAT YOU WILL DO
- Monitor and report on key metrics, understanding root causes of changes in performance, in order to recommend responsive strategies and tactics.
- Instill strong operational rigor, processing efficiency, and positive morale across the team to ensure standardization and harmonization of workflows across different accounts.
- Collaborate on the development of customer segmentation strategies, and provide campaign performance insights to senior business leadership.
- Act as a Marketing Cloud evangelist within the agency, serving as an expert and providing guidance, oversight and training to the Client Services team.

WHAT YOU WILL BRING
- Proficient in writing SQL, AMPScript and handling Marketing Cloud.
- Asset to have HTML knowledge and Marketing Cloud Certifications.
- Bachelor’s degree in Marketing, Business, or a related quantitative field (additional specialized training or certifications preferred);
- Experience in marketing analytics, data analysis, reporting or consumer insights;
- Key Skills_
- You are flexible and used to working in a fast paced environment.
- You are experienced in project management, marketing automation platforms in a high tech environment.
- Ability to interpret data and insights obtained from testing and make iterative optimizations to campaigns and overall marketing strategy;
- Highly detail-oriented analytical approach: you are the person who naturally notices flaws in everything and who can suggest ways to improve;
- Highly organized: you are able to work autonomously with little guidance and meet project deadlines;



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