Digital Marketing Coordinator

**Who We Are**:
For 20 years, we’ve been leaders in the baby safety (Levana) and DIY security (Defender) space, creating ground-breaking consumer electronics that bring peace of mind to millions of people all over the world. Selling directly through our brand websites, Amazon, and our retail partners such as Walmart, Costco and Home Depot, we are growing fast and are looking for new creative minds to join us on this journey. For those looking to join a passionate and collaborative team that challenge conventional methods, take risks, and settle for nothing but excellence, you’ve found the right place

**How You’ll Make an Impact**:
We are looking for a results driven digital marketer with the ability to create innovative and engaging written content that drive our brand partnerships, while constantly tracking, analyzing and improving the results of our work with the ultimate results of increasing revenue. Reporting directly to the CEO, you will work closely with the Marketing, Graphic Design and Support teams on the development and execution of various growth campaigns and product launch strategies that drive awareness, loyalty, acquisition, and engagement. Empowered with the freedom to try new things and see your ideas come to life, it’s our entrepreneurial spirit and relentless drive to produce superior customer experiences that ensures we’re constantly growing the Levana and Defender brands.
- **Earned Media & Influencer Marketing (25%)**:Obtain earned media and influencer opportunities, in exchange for free product for the Levana and Defender brands, such as product reviews. Leverage social media brand partnerships for lead generation by capturing through giveaways and brand collaborations. Track, report and analyze efforts with the ultimate goal of increasing sales.
- **Affiliate Marketing(15%)**: Manage the brands’ affiliate programs and Amazon affiliate network, Identify new opportunities and manage relationships with existing affiliate partners. Track, report, analyse and improve results, while adhering to our ROAS goals.
- **Social Media & Blog Management (15%)**: Develop cohesive, relevant and engaging written content for all social media channels (static images, infographics, videos, blog content, etc.) that encourage engagement, increase brand awareness, and drive traffic to the websites. Ensure we are growing social media following aggressively month over month.
- **Copywriting (10%**): Create engaging copy with flare. Master the art of turning ‘tech speak’ into ‘street speak’ to effectively communicate our offerings to consumers.
- **Research, Planning & Reporting**: Conduct competitor analysis and keyword research to assist in campaign creation. Create and maintain clear content calendars that align promotional activities, sales initiatives, media placements and collaborations to ensure agency alignment. Conduct weekly and monthly reporting, providing actionable insights for consistent growth (We’re looking for someone that loves digging into the data & ideally doesn’t need another BI Guru to build reports for you). Assist Marketing team with tracking campaign budgets.
- **Strategy**:Assist with research and strategy development that continuously improves our robust cross-media marketing programs that include, but are not limited to, earned media, brand collaborations, influencer and affiliate marketing, social media management and content creation.
- **Other**: Support the Marketing, Design and Sales Teams with ad hoc projects as required

**Who You Are**:

- 1-3 years of experience in a similar digital marketing role for an ecommerce consumer goods company
- Exceptional written and verbal communication skills with the ability to maintain a clear and consistent brand voice
- Eager to learn and grow, you likely have a bachelor’s degree in Marketing, Communications, or a related field
- Previous experience utilizing Facebook Business Manager
- Experience with the following platforms is considered an asset: Shopify, Asana, Klaviyo, Facebook
- Thorough knowledge of social media platforms and best practices (experience with Instagram/Facebook shopping is a plus)
- “No task is too small” attitude
- Strong understanding of Google Analytics (Bonus points if you’re Certified)
- Strong understanding of and experience using Excel
- Highly analytical with a keen attention to detail (Bonus points if you have experience with Power BI, Google Data Studio or similar BI tools)
- Ability to adapt to and manage changing priorities independently in a fast-paced entrepreneurial environment without missing critical deadlines
- Constantly learning and on the hunt for new and innovative strategies

**Job Types**: Full-time, Permanent

**Benefits**:

- Casual dress
- Dental care
- Extended health care
- On-site parking
- Paid time off
- Vision care

Schedule:

- 8 hour shift

COVID-19 considerations:
ETI is committed to providing a safe working environment to ensure that our team