Partnership/influencer Marketing Manager

**Job Title: Partnership/Influencer Marketing Manager**

Location: Niagara Falls, Ontario (In-office)
Type: Full-time
Reports To: Chief Marketing Officer (CMO)

**About Tripshepherd**:
At Tripshepherd, we are revolutionizing how people plan, experience, and share their travel adventures. Our mission is to inspire meaningful connections, support local communities, and promote sustainable tourism through innovative travel experiences. As we prepare to launch our global travel app, we’re seeking a dynamic Partnership/Influencer Marketing Manager to help build strategic collaborations, drive brand awareness, and create impactful campaigns with influencers and partners worldwide.

**Role Overview**:
As the Partnership/Influencer Marketing Manager at Tripshepherd, you will be responsible for developing and executing strategies to grow our brand through partnerships and influencer collaborations. You will identify and manage relationships with influencers, content creators, and strategic partners to amplify our presence and engage our target audience of travelers. This role requires creativity, strategic thinking, and a passion for fostering authentic connections between our brand and our community.

**Key Responsibilities**:
**1. Partnership Development**:

- Strategic Outreach: Identify and establish partnerships with relevant brands, organizations, and travel-related companies that align with Tripshepherd’s mission.
- Collaborative Campaigns: Develop and execute co-branded marketing campaigns to increase brand exposure and engagement.
- Relationship Management: Cultivate and maintain strong relationships with existing and potential partners to ensure long-term collaboration.

**2. Influencer Marketing**:

- Influencer Identification: Research and onboard influencers and content creators who align with Tripshepherd’s brand values and target audience.
- Campaign Execution: Develop and manage influencer campaigns, including sponsored content, product launches, and app promotions.
- UGC Strategy: Leverage user-generated content (UGC) from influencers to enhance social media presence and marketing efforts.
- Relationship Building: Build authentic, lasting relationships with influencers to foster ongoing collaboration and brand advocacy.

**3. Campaign Management**:

- Creative Campaigns: Collaborate with the creative team to design compelling partnership and influencer campaigns.
- Platform Optimization: Tailor campaigns for platforms like Instagram, TikTok, YouTube, and LinkedIn to maximize engagement and reach.
- Project Coordination: Oversee campaign timelines, deliverables, and budgets to ensure successful execution.

**4. Analytics and Reporting**:

- Performance Tracking: Monitor and evaluate the effectiveness of partnerships and influencer campaigns using KPIs and analytics tools.
- Insight Generation: Provide actionable insights and recommendations to improve future campaigns based on performance data.
- Reporting: Create detailed reports to showcase campaign impact and ROI to stakeholders.

**5. Collaboration and Strategy**:

- Cross-Functional Collaboration: Work closely with marketing, PR, and creative teams to ensure partnership and influencer efforts align with brand goals.
- Event Support: Coordinate with event and content teams for influencer involvement in launch events, live streams, and other promotional activities.
- Strategic Input: Contribute to the overall marketing strategy with ideas to expand Tripshepherd’s reach and impact.

**Qualifications**:
**Experience**:

- 3+ Years in Partnerships or Influencer Marketing: Proven experience developing and managing partnerships and influencer campaigns, preferably in travel, lifestyle, or tech industries.
- Campaign Management: Experience executing successful campaigns across multiple digital platforms.

**Skills**:

- Relationship Building: Exceptional ability to connect with influencers, partners, and creators to build strong, authentic relationships.
- Creative Collaboration: Skilled in collaborating with creative teams to design impactful campaigns.
- Analytics Proficiency: Familiarity with tools like Google Analytics, Meta Business Suite, or other tracking tools to measure campaign performance.
- Communication: Strong verbal and written communication skills for pitching and managing collaborations.

**Education**:

- Bachelor’s Degree: A degree in Marketing, Communications, or a related field is preferred.

**Additional Qualifications**:

- Problem-Solving Skills: Ability to manage complex projects and overcome challenges in a fast-paced environment.
- Social Media Expertise: Deep understanding of platforms like Instagram, TikTok, YouTube, and their role in influencer marketing.
- Passion for Travel: Interest in the travel industry and a commitment to promoting sustainable and meaningful travel experiences.

**Why Join Tripshepherd?**
- **Innovative Work**: Be part of a groundbreaking app launch that will redefine travel experiences.
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