Marketing Manager

1 week ago

Belleville, Canada Ottawa Senators Full time

**Position Summary**

**Key Responsibilities**

**Marketing Strategy & Campaign Execution**:

- Develop and lead marketing campaigns that support ticketing initiatives (season seats, single-game, groups, premium), merchandise promotions, theme nights, and community events.
- Coordinate and execute the promotional game strategy, collaborating cross-functionally to ensure alignment and accountability across departments.
- Drive digital-first campaigns to reach key audience segments, increase engagement, and convert fans across all channels.
- Manage and optimize the seasonal marketing budget, ensuring smart resource allocation and strong return on investment.
- Utilize platforms such as Mailchimp, Constant Contact, or HubSpot to deliver timely, relevant messaging to fans and partners.
- Continuously analyze campaign performance and adjust strategies to improve open rates, click-through rates, and conversions.

**Social Media & Website Management**:

- Oversee the club’s social media calendar and work with the Marketing Coordinator and Communications team to deliver timely, engaging content.
- Manage website updates and content in support of ticketing, merchandise, promotions, and partnerships.
- Leverage digital tools including Meta Business Suite, Google Analytics, Later, Canva, and others to support campaign execution and reporting.

**Sales & Partnerships Integration**:

- Align marketing initiatives with Ticketing and Corporate Partnerships teams to maximize visibility and fulfill partner deliverables.
- Provide creative support for partnership activations, promotions, giveaways, and community-driven campaigns.

**Team Leadership & Collaboration**:

- Lead weekly marketing team meetings and one-on-one check-ins with staff and interns.
- Collaborate with internal departments including Game Presentation, Business Operations, Ticketing, Partnerships, and Communications to maintain unified messaging and campaign delivery.

**Analytics & Optimization**:

- Use insights and analytics to refine marketing strategies, improve engagement, and meet seasonal goals.

**Qualifications**
- Bachelor’s degree or diploma in Marketing, Communications, Sports Management, or a related field.
- 3-5 years of marketing and leadership experience, ideally in sports, live entertainment, or events.
- Strong understanding of digital marketing tools, including social media platforms, scheduling software, paid advertising dashboards, and web analytics including word press.
- Experience managing budgets, tracking marketing spend, and reporting on ROI
- Excellent organizational, communication, and project management skills.
- Ability to analyze and interpret data to drive decision-making.
- Flexible schedule with availability to work evenings and weekends as required during the hockey season.

We would like to thank all applicants for applying; however, only those applicants selected for an interview will be contacted. Applications received will be maintained on file for a period of 6 months and may be referenced for future staffing requirements.
- Senators Sports & Entertainment supports the goals of Ontario Regulation 191/11 - Integrated Accessibility Standards and is pleased to accommodate applicants who have a disability during the recruitment process. Please inform the Human Resources Department at 613-599-0250 if you require disability-related accommodation in order to participate in the recruitment process._
- SSE is committed to building an inclusive process that respects the dignity and independence of people with disabilities._

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