Campus Life Marketing Manager

**Now Hiring - Campus Life Marketing Manager**

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About NAITSA_**

The NAIT Students’ Association (NAITSA) is a registered non-profit organization that exists to provide services, representation, and leadership to students enrolled in credit and apprenticeship programs in one of Canada's largest polytechnic institutions, the Northern Alberta Institute of Technology (NAIT).

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Position Summary_**
The Campus Life Marketing Manager is a key member of the Campus Life leadership team. This role leads the marketing and communications efforts for Campus Life events and initiatives, with a focus on fostering student engagement through the Ooks Life brand. The position oversees the promotion of events and involvement opportunities, manages the Ooks Life social media accounts, supervises and mentors student staff, supports and guides Campus Life and Campus Clubs in their marketing efforts, and leads the administration and growth of the Ooks Life app. With a proactive mindset and hands-on approach, the Marketing Manager plays a vital role in building community and student engagement.

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Who We’re Looking For_**
We're seeking a creative, organized, and student-focused marketing professional who thrives in a dynamic environment. You bring a strategic approach to communications and promotions, combined with strong leadership skills and a passion for building community. You're confident in managing multiple campaigns and platforms, mentoring student staff, and using data to inform decision-making. You’re tech-savvy, collaborative, and excited to support a well-rounded campus life experience for NAIT students.

**Responsibilities**:

- This position reports to the Campus Life Director and has the following overall responsibilities:_

**Ooks Life brand management**:

- Act as the brand manager for the Ooks Life brand; lead all marketing initiatives including branding and promotion, communications, and increasing brand engagement.
- Stay informed about industry best practices, emerging trends, and technologies related to promotions and engagement.

**Social media and marketing management for Campus Life & Campus Clubs**:
Promote the Campus Clubs Centre to current and prospective club leaders, focusing on starting a club, club leader opportunities, events and initiatives, deadlines, the Campus Clubs newsletter.
Plan and implement campaigns for student staff on the Ooks Life Team (OLT) including, annual recruitment, building brand recognition of OLT, and recognizing OLT staff.

**Event Promotions & Coordination**:

- Generate and implement effective strategies to let students know what’s happening on their campus and inspire them to get involved.
Plan and implement marketing campaigns for Campus Life initiatives.
Collaborate with NAITSA’s Communications department to maximize the power of our web and design resources, and liaise with external event stakeholders to promote collaborative events.
Support the planning and execution of NAITSA events and attend events to capture promotional content (photo & video).

**Supervision of student staff**:

- Hire, train, and supervise student Promotions Coordinators & Involvement Coordinator on Ooks Life Team (OLT).
- Provide mentorship and development opportunities, including performance evaluations.
- Monitor student staff hours and budgets.
- Participate in Ooks Life Team (OLT) activities as required, including OLT meetings, Customer Service Training, socials, etc.

**Platform & App management**:

- Daily operational administration through Ookslife.ca Engage platform and Navengage Ooks Life App.
- Develop campaigns to promote Ooks Life app adoption and drive user engagement.
- Analyze usage data and collaborate on strategies for improvement.

**Support other Campus Life initiatives as required**:

- Collaborate on department planning, budgeting, and strategic goal setting.
- Participate in regular Campus Life leadership team meetings.
- Support the team at NAITSA flagship events (i.e., Nest Fest, Pancake Breakfast, etc.)

**Qualifications / Required Skills / Considerations**
If you’re interested in being a part of this team, there are several key skills and attributes you should make sure to review before you apply:
**Education & Experience**:

- Post-secondary diploma or degree in marketing, communications, business administration, or a related field.
- Equivalent work experience will be considered; experience participating in or supporting a post-secondary environment is a strong asset.
- Minimum 2 years of relevant experience in marketing, promotions, social media management, or a related field.
- Demonstrated success in developing and executing multi-channel marketing campaigns.
- Experience supervising or mentoring staff or volunteers.
- Experience coordinating cross-functional marketing initiatives or working with communications teams.
- Budget management and financial tracking experience is an asset.

**Technical & Digital Skills**:

- Proficiency with social media platfo