HR Generalist

**About us**

We are professional, agile, and innovative.

Our work environment includes:

- Modern office setting
- Work-from-home days
- Growth opportunities
- Regular social events
- Casual work attire
- On-the-job training
- Lively atmosphere
- Safe work environment

Vaughan, ON

**Who we are**

We are a team of real estate professionals dedicated to providing our clients with industry-leading customer service. As an award-winning team, we specialize in the pre-construction condominium market. For over a decade, we've produced top results thanks to our comprehensive knowledge of the GTA housing market, attention to detail and ability to connect on a personal level with each of our clients. We're a growing organization that embraces digital trends, believes in collaboration and supports our employees' personal and professional development. We are seeking a creative and motivated individual to join our marketing department as a Senior Social Media Manager.

Do you have a passion for planning and creating social content? Can you produce campaigns that drive reach and engagement through social channels?

We are looking for a Human Resources Generalist to join our unique and responsive team. We are looking for someone who has experience in managing large social platforms and who can develop impactful multimedia content.

If you thrive in a small but ambitious team environment and have a proven track record of planning and developing social content, we want to hear from you.

**Responsibilities and Duties**
- Create usable content that is in line with the brand image.
- Respond to questions and comments in a timely manner.
- Carefully consider the timing of posts to avoid spamming followers.
- Keep track of metrics to measure success of social media campaign.
- Manage multiple social media accounts and platforms.
- Be knowledgeable about social media, social networking platforms, and Social network technology.
- Know how to share content across various social media platforms.
- Be able to create visual content for various platforms.
- Know how to use industry tools for measurement, analytics and reporting of social media usage.
- Create and maintain visual content calendars.
- Create, optimize, and manage social media accounts.
- Implement a social media strategy for multiple brands.
- Manage the overall social media presence for a brand according to the established brand voice, style guide, standards, and guidelines.
- Monitor audience response, comments, and sentiment in order to make strategic business decisions.
- Hire and train employees to carry out social media initiatives on behalf of a brand.
- Create a strategy for an organization's use of social media platforms and be able to implement it.
- Maintain a strong brand presence on various sites.
- Be able to network effectively and meet people online.
- Engage with our audience, clients and collaborators by responding to comments across all social accounts.
- Drive creative thinking about how we engage and influence our audiences across each channel.
- Monitor trends and competitors by checking what is trending in the digital social sphere.
- Work closely with the marketing team to pitch and brainstorm new social campaigns by doing effective research to backup ideas.
- Create engaging content and effective social copy for all social platforms that reflect our brand's tone and guidelines.
- Manage content for our social media feeds, including Twitter, Facebook, Instagram, LinkedIn and YouTube, while identifying trends to increase user engagement.
- Research new social strategies and recommend effective campaigns that will increase our brand awareness and engagement.
- Develop social strategy three, six and twelve months in advance.
- Create and regularly update a social content calendar.
- Create and manage Google AdWords, Facebook Ads and more.
- Analyze paid campaign results and adjust tactics to improve campaigns using market research to evaluate testing and performance.
- Maintain campaigns for paid search, display, and paid social with a focus on increasing ROI.
- Manage newsletter campaigns, paid programs, strategic partnerships, and promotions.
- Monitor performance and provide regular reports and analysis to see how our platforms are performing against our goals, and work collaboratively to improve results.

**Qualifications and Skills**
- University degree or College diploma in a communications or media-related field and 5 years of Social media networking experience.
- A diverse portfolio of social media posts and digital content that showcases a range of writing and content styles.
- Experience managing large social media platforms, particularly brand accounts.
- Experience in Google Adwords, Analytics, Facebook and Instagram paid advertising.
- Capable of supporting organic and paid social media campaigns.
- A proven track record of creating material that reflects brand philosophies.
- Experience using Hootsuite, Canva, Photoshop, Vimeo and W