Sr. Paid Media Strategist

Company HQ: London, ON Work Location:Hybrid – remote + 2-days/week in office (London, ON) Type of Work/Status: Full-time, permanent Salary: $75,000 – $95,000 annually (dependent on experience) Start Date: To be determined Reports to: VP Marketing, Amanda Wolfe A Personal Message from Melissa McInerney, CEO Hi, I’m Melissa McInerney. Sixteen years ago I founded tbk to redefine the agency–client relationship. Frustrated by cookie-cutter approaches (I’d never worked at an agency and hadn’t had great experiences hiring them), I set out to break the rules: we deliver performance-first campaigns that prove themselves before we spend a dollar, and we empower our team as trusted experts with room to grow. Today, our clients are some of the most exciting brands in their industries, and this Sr. Paid Media Strategist role is key to keeping them at the very top. You live and breathe the platforms—crafting and optimizing campaigns across Google, Meta, LinkedIn, Performance Max, and beyond—but you’re equally obsessed with what’s next. You and AI are best buds, tapping into it at least 25 times a day to be twice as effective as last year. You’ll own everything from campaign builds to reporting frameworks, partnering with strategy, creative, and analytics to deliver the results we confidently forecast. Naturally inquisitive, you dig deep into each client’s buyer personas and turn insights into action. If that sounds like your kind of playground, let’s talk. About the Role At tbk Creative, we know that successful marketing isn’t built on tactics alone—it starts with strategy. We’re looking for someone who thrives on solving complex business challenges, connecting the dots between data and creative, and building marketing plans that drive measurable results. If you’re the kind of person who asks “Why?” before you ask “How?”, you might be exactly who we need. The Strategist Mindset You see the big picture—client goals, market realities, and audience behaviour—before you touch a single campaign setting. You’re comfortable challenging assumptions, uncovering opportunities, and building strategies that balance short-term wins with long-term growth. You connect creative, media, and analytics into one cohesive approach. You communicate with clarity, translating marketing complexity into simple, actionable direction for clients and internal teams. You’re proactive—anticipating challenges, spotting trends early, and staying ahead of the digital marketing curve. Why You’ll Love It Strategy at the Core – You won’t just “run ads” or “optimize campaigns”, you’ll shape the full marketing approach and see your ideas directly influence business outcomes. Real Impact – Work with clients who value your strategic input and trust you to guide their growth. Collaboration Without Silos – Partner with designers, developers and media specialists who bring your strategy to life. A Place to Grow – Whether you want to deepen your strategic influence, lead major accounts, or grow into a senior leadership role, we’ll help you get there. Every Day is Different – You’ll work across industries, challenges, and channels—no two projects are alike. Support for Learning – Access to training, conferences, and mentorship to keep you sharp and ahead of the curve. What We Need From You Hands-On Expertise: 5+ years running paid media campaigns in an agency Technical Fluency: GA4, Google Tag Manager, server-side tracking, attribution modelling Reporting Savvy: Experience telling a story by building executive-view dashboards and reports in Looker Studio, Databox, or similar BI tools Platform Mastery: Advanced skills in Google Ads, Meta Ads, LinkedIn Ads, YouTube, Performance Max, etc. Analytical Rigor: Comfort with A/B testing, conversion attribution, and budget pacing models Collaborative Communication: Able to brief copy/design teams, explain technical tracking to stakeholders, and present strategic insights with confidence What We’ll Give You Competitive Compensation & Benefits: Above-market base salary + performance bonus program Growth & Leadership: Defined career path, quarterly 1:1s, and cross-training in CRO, analytics, and creative testing Flexibility: Hybrid work model with remote days balanced by in-office collaboration Culture & Perks: Pet-friendly office, team socials, and an environment that values transparency, healthy competition, and having fun along the way Skills & Experience Required Bachelor Degree or College Diploma in Computer Science, Marketing, Math, or equivalent work experience. 5 + years of experience working in Paid Media 2 + years in an Ontario agency environment Active Certifications or relevant training and experience in Google Ads, Meta Ads, Bing Ads, TikTok Ads, Pinterest Ads, StackAdapt, GA4, Google Search Console, Google Tag Manager, Looker Studio Strong working knowledge of HTML, basic JavaScript, Python Proficiency gathering marketing insights for analysis and reporting in platforms such as Hubspot Marketing Hub, Salesforce Marketing Cloud / Pardot, Meta for Business (Facebook Business Manager), Linkedin Insights and Mailchimp Advanced Excel (pivot tables, VLOOKUP, macros) or Google Sheets skills for data analysis and dashboarding. Familiarity with content management systems (WordPress, Webflow, SquareSpace, Shopify) and best practices in analytics setup Proven ability to manage multiple clients simultaneously, balancing tactical deliverables and strategic roadmaps. Experience with dashboarding and building reports. Experience leveraging AI to support your analysis and reporting activities You are a data storyteller and a strong presenter. While dynamic dashboards are your bread and butter, you’re not afraid of a good slide deck presentation to share strategic insights with business stakeholders. How to Apply To apply, please submit: 1. Your resume with a paid-focused portfolio or case studies that demonstrate measurable results 2. A one-page cover letter (PDF) that outlines your proudest digital marketing achievement, the tools you used, and the specific impact you delivered. Apply Now tbk builds and maintains enterprise-ready platforms and sophisticated marketing programs that lead brands to their next. Our award-winning, full-service agency creates industry-leading websites, revenue-generating marketing strategies, and custom software solutions to help businesses successfully compete and grow. Realize your potential with a rewarding career at tbk. Melissa McInerney CEO & Chief Creative Officer, tbk “Thanks for your interest in a career with tbk. Everyone who’s employed here pushes the boundaries of what is possible. Each of us are committed to being better than we were yesterday, solving real business challenges with technology, strategy, and creativity. I invite you to join our team of smart, driven problem solvers” As an employer of choice, tbk aims to be welcoming and transparent in our candidate selection process.  We thank all applicants for their interest; however, only candidates selected for an interview will be contacted.  Equal Opportunities: tbk is an equal opportunity employer that values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital, veteran, or disability status. tbk values diversity and is committed to creating an inclusive work environment. We provide equal employment opportunity for all applicants and employees. We do not discriminate based on any legally-protected class or characteristic. Employment decisions are made based on qualifications, merit, and business needs. If you need assistance or accommodation due to a disability, please let your recruiter know.