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Digital Advertising Strategist

2 weeks ago

London, Canada Northern Full time

**About Northern**

Headquartered in London, Ontario, Canada, Northern is an integrated digital solutions agency specializing in helping leading commercial and public service brands navigate digital change. By leveraging our expertise and deep understanding of our clients’ businesses, we collaborate to design, create, and enable tailored digital experiences that drive growth.

Since our founding in 2015, Northern has grown into a team of 200+ digital experts, receiving multiple recognitions in employee engagement from Great Place to Work® Canada, including Best Workplaces for Inclusion, Women, Mental Health, Hybrid Work, and more.

**What We’re Looking For**

We are looking for an experienced **Digital Advertising Strategist** to join our growing team and lead paid media strategy development and execution on key accounts.

The **Digital Advertising Strategist** is responsible for developing strategy and executing high-performing campaigns that drive business results. The incumbent will **research, plan, implement, and report on paid advertising campaigns** across a variety of platforms and tactics such as **Google, Facebook/Instagram, TikTok, Pinterest, Snap, LinkedIn**, and more.
- _Full-time remote is available nationally (Canada only). Our Connected Workplace Program gives you the option to choose a remote, hybrid, or in-office workspace_

**Benefits of Becoming a Northerner**

In exchange for your talent and expertise, Northern is committed to providing:

- Robust Benefits plan, including a Health Spending Account
- Wellness Program & LifeWorks EAP
- Fitness Reimbursement Program
- Vet Care Program
- RRSP Matching
- Profit-Sharing Performance Bonuses
- Endless Professional Growth Opportunities
- Delicious Meals & Company Social Events
- Free Onsite Parking
- Referral Bonus Program
- Flexible work environment - so you can work where & when you work best
- Allowance to help set up home office

Just to name a few...

**Key Responsibilities**
- ** Strategically plan, set up, manage and optimize paid advertising** campaigns to drive impactful business results
- **Create detailed reports and briefs** that clearly communicate campaign results and recommendations
- Support client communications and attend calls to **communicate performance and recommendations**:

- Act as **Quality Control on campaign set ups, execution and optimization** while maintaining accountability for performance results and hitting expected KPI's
- **Develop and test new ad copy, landing pages, and digital creatives** with the help of a graphic designer
- Work closely with Project Managers to ensure client expectations are met on time and on budget
- **Effectively communicate** with Paid Media Department Leaders on account performance and process improvement

**Knowledge, Education & Experience Required**
- ** 4+ years** of relevant experience working in Paid Advertising / Digital Marketing
- Demonstrative track record executing campaigns for results
- **Hands-on experience managing campaigns in Facebook / Google**:

- Knowledge of **SEM/PPC/CPM** trends
- Ability to work independently and in a team environment
- Ability to work in a fast-paced environment
- Comfortable with frequent video conferences (daily)
- Proficiency in using attribution platforms and conversion tracking tools such as **Google Tag Manager, Facebook Pixel, and Google Analytics** is an asset.

**Equity and Diversity