Digital Marketing Specialist

4 weeks ago

Vancouver, Canada Spud Full time
The Digital Marketing Specialist plays a key role in our customer acquisition and retention efforts. The role combines a primary focus on digital advertising with a secondary focus on, email, and tools to improve on-site metrics. The successful candidate understands digital advertising strategy and tactics, knows how to evaluate advertising performance, and is an excellent communicator, internally and externally with our agencies.

This is a remote position with the opportunity to work in-office in Burnaby or Calgary; may be asked to attend team meetings in-office occasionally.

Spud is a Western Canadian online grocery delivery business comprised of a passionate team who believe that food touches every aspect of our lives, so we are advocates for sustainable farming practices, sourcing locally, treating animals humanely, and reducing food waste. We also operate our retail markets Be Fresh, Organic Acres, and Blush Lane.

Duties & Responsibilities:

Email:

  • Produce, measure, and optimize email marketing across Spud’s eCommerce and Retail brands.
  • Set up email journeys and automated emails to target various segments of Spud customers to increase purchase frequency and increase average order size.
  • Optimize email marketing efforts for revenue, growth, and customer experience, while having a strong regard for brand.

Digital:

  • Improve performance of key marketing channels including Paid Social, SEM, email marketing, and Display.
  • Analyze digital advertising platform performance, create reports for senior management, and use insights to challenge external agency partners to deliver their best work and drive the brand and business
  • Formulate digital advertising strategies and tactics to brief and guide agency partners on direction and reaching targets.
  • Launch and manage digital ad campaigns and ads for non-agency campaigns.
  • Keep up with industry trends, explore new platforms, tactics and strategies.
  • Track ad spend and ensure correct utilization of budgets.
  • Work closely with ad agencies, internal teams like design and social, and occasionally vendors.
  • Create design requests for ads or marketing campaigns.
  • Work with on-site and off-site media and tools to improve metrics related to our customer acquisition and retention efforts.
  • Monitor the latest trends with the goal of improving campaign performance and provide recommendations on technologies to test.
  • Develop enhanced reporting, analyze results, and create action plans.
  • Manage promotion code creation, tracking, and troubleshooting.
  • Additional duties as required.
  • Minimum 2 years of direct experience with Google Ads and Facebook Ads at an agency OR 3 years in-house.
  • Must be an excellent communicator.
  • Strong understanding of performance marketing metrics (CPC, CPM, CPA/CAC, ROAS, CTR, LTV) and how they impact the business and each marketing channel.
  • Strong experience with Excel, including formulas for data analysis and ad management.
  • Strong experience with Google Analytics.
  • Experience with Mailchimp, Klaviyo, or other CRM
  • Experience with Meta Ads Manager, TikTok Ads, Pinterest Ads, and other social media ads Ecommerce experience preferred.

SPUD's approach to inclusive hiring

SPUD's family of companies is proud to be an Equal Opportunity Employer which celebrates the diversity found within our teams. We strongly encourage people from underrepresented communities, including women, Indigenous Peoples, members of the LGBTQ2+ community, people of colour, and people with disabilities, to consider applying. We know from experience that great talent comes in many forms, and we want to meet you at your best Please let us know if we can provide unique accommodations that will enable your equal participation

Our Values

Our values are more than just words to us. Our values drive our success and guide our growth:

  • Create amazing customer experiences. We are passionate in our commitment to deliver for our customers.
  • Lead with sustainability and consider our impact.
  • Learn, grow and make time to celebrate wins together.
  • We welcome different perspectives. Diversity makes us stronger.
  • Prioritize, work smart and deliver results for our stakeholders and each other.
  • We are committed to our mission and that requires resilience, persistence and grit to persevere and succeed.

  • Sales Specialist

    7 months ago

    North Vancouver, Canada Alpine Digital Marketing Full time

    We are a pioneer digital marketing company, based in Vancouver, Canada, seeking a motivated and dynamic Sales Specialist to join our team. This role involves telephone, in-person, and online negotiations, offering a competitive salary with a commission on sales. **Responsibilities**: - Conduct telephone, in-person, and online sales negotiations to secure...

  • Digital Marketing Growth Strategist

    1 day ago

    Vancouver, Canada Pillar Digital Full time

    At Pillar Digital, we're on a mission to empower businesses through data-driven video campaigns and tailored marketing strategies. Based in Vancouver, BC, our team is dedicated to helping companies thrive in the digital landscape.We're seeking a seasoned Business Development Specialist to drive new business growth and lead client acquisition efforts. As a...

  • Creative Digital Marketing and Social Media

    2 months ago

    Vancouver, Canada Spark Labs Marketing Full time

    **Job Overview** Are you a creative, analytical, and ambitious digital marketer ready to wear multiple hats and grow in the digital marketing landscape? Join our dynamic agency as a **Creative Digital Marketing. **In this versatile role, you'll handle end-to-end social media management—including reels, stories, and strategy—as well as UX/UI web design....

  • Digital Marketing Specialist

    2 months ago

    Vancouver, Canada FPM Marketing & Design Inc. (FPM3) Full time

    FPM Marketing & Design Inc. (FPM3) is a boutique sales and marketing agency that specializes in eCommerce marketing within highly regulated industries. Join our team as a Digital Marketing Specialist to grow your skill set and knowledge in all aspects of Digital Marketing. You will work with our team across a portfolio of high-growth eCommerce brands. We...

  • Digital Marketing Specialist

    7 months ago

    Vancouver, Canada Prevue HR Systems Inc. Full time

    **About Our Ideal Digital Marketing Specialist**: Imagine starting your day with a burst of creativity and data-driven insights. As a Digital Marketing Specialist with us, your day is filled with dynamic challenges and opportunities to make a real impact. **What We Offer Our Employees**: As a Digital Marketing Specialist with us, you'll enjoy a competitive...

  • Digital Marketing Specialist

    7 months ago

    Vancouver, Canada SYNIC CREATIVE MARKETING INC. Full time

    Education: - Expérience: **Education**: - College, CEGEP or other non-university certificate or diploma from a program of 3 months to less than 1 year **Tasks**: - Provide consultation on planning and starting of new businesses. - Train and supervise staff - Respond to enquiries from members of the business community concerning development...

  • Digital Marketing Specialist

    3 days ago

    Vancouver, Canada FSH Design Full time

    **Position Description** This is a great opportunity to join the growing FSH Design Consulting Team. FSH Design is a multi-faceted Management and Design Company with its roots from 1997 but was re branded and consolidated under the brand that it is today in the year 2007. With a wide array of disciplines, our core focus within the Canadian arm includes...

  • Digital Marketing Specialist

    1 month ago

    Vancouver, Canada TUEX International Education Ltd. Full time

    **Company Overview** TUEX Education is the leading, multilingual educational technology platform that connects students to qualified tutors when and where they need them. TUEX allows both students and tutors to customize their classroom and learning experience to ensure their unique needs are met. **Job Summary** The Digital Marketing Specialist is based...

  • Digital Marketing Specialist

    4 months ago

    Vancouver, Canada The Vancouver Club Full time

    We are looking for a Digital Marketing Specialist to join our Marketing team here at The Vancouver Club. As the Digital Marketing Specialist, you will use your creative and analytical skills plus a passion for storytelling to communicate the Club experience to existing members, potential members and private clients. You will collaborate with the...

  • Digital Marketing Specialist

    1 month ago

    Vancouver, Canada University of British Columbia Full time

    Staff - Non Union Job Category M&P - AAPS Job Profile AAPS Salaried - Marketing and Sales, Level A Job Title Digital Marketing Specialist Department Digital Marketing | Marketing | Extended Learning Compensation Range $5,365.42 - $7,709.92 CAD Monthly The Compensation Range is the span between the minimum and maximum base salary for a position....

  • Digital Marketing Specialist

    2 months ago

    North Vancouver, Canada Bodwell High School Full time

    **Digital Marketing Specialist** Bodwell High School is an independent boarding school in North Vancouver committed to academic excellence, character development, and global-minded education, with students from all over the world. We are seeking an experienced on-site **Digital** **Marketing Specialist** to join our Media Team to support student...

  • Digital Marketing Specialist

    3 days ago

    Vancouver, Canada VoPay International Inc. Full time

    Digital Marketing Specialist (Fintech] Vancouver, BC About VoPay International Inc. VoPay is a leader in payment innovation, digitizing direct bank payments with speed and transparency. The VoPay Platform enhances how businesses initiate and accept financial transactions using a single, open API. At VoPay, we have one goal: to eliminate all payment...

  • Digital Marketing Specialist

    7 months ago

    Vancouver, Canada Escapes.ca Full time

    Location: Vancouver, BC **About Us**: Escapes.ca is an online leisure travel agency serving Canadian travelers from coast to coast. Through commitment to an exceptional online experience and quality service, we are dedicated to creating memorable holidays for our customers. We are seeking a talented Marketing Specialist with expertise in social media...

  • Digital Marketing Specialist

    7 months ago

    Vancouver, Canada West Coast Gifts Inc Full time

    **West Coast Gifts **is the leading designer, manufacturer, and distributor of smoking accessories in Canada. With international expansion on the horizon, we are in search of an experienced, ambitious, and creative Digital Marketing Specialist to help fuel the growth of our company (along with multiple in-house brands) within the digital space. **Position...

  • Digital Marketing Specialist

    7 months ago

    Vancouver, Canada West Coast Gifts Inc Full time

    West Coast Gifts is the leading designer, manufacturer and distributor of smoking accessories in Canada. With international expansion on the horizon, we are in search of an experienced, ambitious and creative Digital Marketing Specialist to help fuel the growth of our company (along with multiple in-house brands) within the digital space. **Position...

  • Digital Marketing Specialist

    7 months ago

    Vancouver, Canada West Coast Gifts Inc Full time

    West Coast Gifts is the leading designer, manufacturer and distributor of smoking accessories in Canada. With international expansion on the horizon, we are in search of an experienced, ambitious and creative Digital Marketing Specialist to help fuel the growth of our company (along with multiple in-house brands) within the digital space. The Digital...

  • Digital Marketing Specialist

    4 weeks ago

    Vancouver, British Columbia, Canada CRAFT Beer Market Full time

    About UsCRAFT Beer Market is a dynamic and innovative dining experience that combines community, quality, and local brews. We are passionate about delivering an unforgettable experience to our customers.Job SummaryWe are seeking a highly skilled Digital Marketing Specialist to join our team in Vancouver, BC. The ideal candidate will have 1-2 years of...

  • Digital Marketing Specialist

    3 months ago

    Vancouver, Canada Square One Insurance Services Full time

    **Digital Marketing Specialist** Work Setup: In-office Location: 650 W Georgia St #1410, Vancouver, BC V6B 4N7 Work Schedule: Monday-Friday, 9am-5pm Salary Range: $51,500 to $55,000 You know that the way in which products and services are marketed and distributed is changing. More and more people choose to research and buy online. So, you want to build...

  • Digital Marketing Specialist

    7 months ago

    Vancouver, Canada Aura Office Environments Full time

    **About Us** Aura is a leading design-build firm in Vancouver, BC. Aura is known for transforming workspace “auras” into environments where people love to work. This is one of the 2 ways that we bring our purpose to life. Aura’s fundamental purpose is to positively impact people. As well as transforming spaces to enable incredible performance we also...

  • Marketing Automation Specialist

    2 days ago

    Vancouver, Canada Lions Digital Solutions Full time

    **Lions Digital Solutions (LDS)** offers courses for different programs, from selling Amazon products & Airbnb hosting, to launching online marketing agencies. The solutions we provide are designed to integrate long-term development and growth for all of the clients we serve. They value innovation and initiative, and have built a team of over 150 people in...