Digital Marketing Specialist
1 month ago
**Company Overview**
TUEX Education is the leading, multilingual educational technology platform that connects students to qualified tutors when and where they need them. TUEX allows both students and tutors to customize their classroom and learning experience to ensure their unique needs are met.
**Job Summary**
The Digital Marketing Specialist is based out of TUEX Education’s corporate office in Vancouver, BC, and is responsible for collaborating with the Operations Manager and Director of Marketing, to strategically identify prospective clients in designated market segments.
**Job duties**:
- Search Engine Optimization(SEO): Conduct keyword research, optimize website content and landing pages for search engines, monitor SEO performance metrics, and develop strategies to improve organic search ranking.
- Lead Generation: Develop and implement lead generation campaigns across various channels for TUEX Education. Analyze lead data and identify high-performing campaigns.
- Web Management: Collaborate with the development team to maintain and update the TUEX website, ensuring user-friendliness and brand consistency.
- Content Marketing: Contribute to the creation and management of high-quality content.
- Stay updated on the latest digital marketing trends and technologies in the EdTech industry.
**Qualifications**:
- Proven experience as a Digital Marketing Specialist or similar role.
- Strong understanding of online platforms, trends, and best practices.
- Excellent writing and communication skills.
- Creative mindset with the ability to generate engaging and shareable content.
- Familiarity with tools for digital content scheduling, analytics, and monitoring.
- Knowledge of the education sector and an understanding of student behavior
- Ability to work independently and meet deadlines.
**Requirements**:
- Part-time 20 hours per week, or full-time 40 hours per week.
- Portfolio or examples of previous digital work.
- Bachelor's degree in Marketing, Communications, or a related field (preferred).
- Proficiency in using digital tools.
Pay: $3,236.53-$5,000.00 per month
Additional pay:
- Bonus pay
- Commission pay
**Benefits**:
- Company events
- Dental care
- Extended health care
- On-site gym
- Work from home
Flexible language requirement:
- French not required
Schedule:
- Monday to Friday
**Education**:
- Bachelor's Degree (preferred)
Work Location: In person
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