Digital Marketing Specialist

1 month ago

Vancouver, Canada University of British Columbia Full time

Staff - Non Union

Job Category

M&P - AAPS

Job Profile

AAPS Salaried - Marketing and Sales, Level A

Job Title

Digital Marketing Specialist

Department

Digital Marketing | Marketing | Extended Learning

Compensation Range

$5,365.42 - $7,709.92 CAD Monthly

The Compensation Range is the span between the minimum and maximum base salary for a position. The midpoint of the range is approximately halfway between the minimum and the maximum and represents an employee that possesses full job knowledge, qualifications and experience for the position. In the normal course, employees will be hired, transferred or promoted between the minimum and midpoint of the salary range for a job.

Posting End Date

November 25, 2024

Note: Applications will be accepted until 11:59 PM on the Posting End Date.

Job End Date

Dec 29, 2025

13-month leave backfill

At UBC, we believe that attracting and sustaining a diverse workforce is key to the successful pursuit of excellence in research, innovation, and learning for all faculty, staff and students. Our commitment to employment equity helps achieve inclusion and fairness, brings rich diversity to UBC as a workplace, and creates the necessary conditions for a rewarding career.

Job Summary
UBC Extended Learning (ExL) brings UBC excellence in academics, teaching, and research to UBC communities through flexible, innovative, and accessible learning opportunities. ExL welcomes thousands of learners from all over the world annually, and supports UBC faculties to create and deliver programming that meets the career and personal needs of UBC communities while strengthening UBC‘s contribution to society, industry, and government.

This role is responsible for the coordination of various digital advertising projects including the management of paid media campaigns on multiple platforms; creation and ongoing management of social media accounts for Extended Learning (ExL) and on occasion with faculty Career and Personal Education (CPE) programs that the ExL Program Development Unit supports.

The Digital Marketing Specialist is deeply involved with the paid digital marketing activities of ExL, implementing and managing the unit’s paid campaigns and is responsible for the ongoing monitoring and optimization of these activities. This role also maintains the ExL social media accounts, the production of branded content and updates, social media monitoring, and ensuring synergy and linkages between the Extended Learning website and other social media groups and communities (both internal and external).

With a sound knowledge of digital and social media principles and community building, the Digital Marketing Specialist supports the use of digital media to drive the units business and communication goals.

Organizational Status
This position reports to the Senior Manager Program Marketing as part of the ExL Marketing Team and works closely with other staff within UBC Extended Learning.

Work Performed

Digital Advertising:

- Creation of campaigns: support project leads and program staff by develop targeting strategies for campaigns and build campaigns in accordance with best practice for appropriate account structure across channels such as Google Ads, Facebook, Instagram, YouTube, X and LinkedIn platforms.
- Perform ongoing campaign management: daily monitoring and updates, weekly assessment and optimization and monthly changes in accordance with internal checklists and documentation.
- Utilization of relevant tools to create and manage audiences, ensuring audiences are kept up to date for remarketing campaigns.
- Review campaigns and create reports separately for each campaign using information from tools such as Looker Studio reports and social media analytics to ensure reports are informed.
- .
- Work with internal and external designers to request and upload required assets for social media or display advertisements.
- Actively seek to provide recommendations and point out errors or areas of improvement on all aspects of all campaigns,
- Take on and build upon best practice documentation for processes and account-level strategies for the ExL digital marketing activities.
- Liaises with external digital advertising agencies working on ExL or CPE marketing campaigns as required to provide feedback, audience insights as well as assets.

Social Media:

- Co-ordinates ExL’s organic social media presence, and develops social media communication strategies as needed.
- Implements social media tactics that support social media goals and objectives based on social media strategy.
- Liaises with internal and external content creators (i.e. faculty, instructors, students, alumni, staff, worklearn student(s), agency/creative firm, and writers) to write, edit and facilitate production of social media marketing and communications materials, while working closely with the marketing team to ensure consistency with the brand identity and graphic standards.
- Responsible for day-to-day executio

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