Digital Marketing Specialist
3 months ago
We are looking for a Digital Marketing Specialist to join our Marketing team here at The Vancouver Club. As the Digital Marketing Specialist, you will use your creative and analytical skills plus a passion for storytelling to communicate the Club experience to existing members, potential members and private clients. You will collaborate with the award-winning Vancouver Club team to grow the Club’s brand and expand its messaging to our digital audiences while ensuring a consistent look and feel of The Vancouver Club brand across all digital channels. This role requires a flexible work schedule to be maintained, which includes evenings, weekends and holidays.
KEY RESPONSIBILITIES
- Alongside the Manager, analyze and understand the customer's journey and digital touchpoints to optimize new membership leads.
- In conjunction with the Manager, develop and execute creative strategies to deliver the Vancouver Club brand message.
- Develop and execute effective digital marketing strategies that meet predetermined KPIs.
- Monthly reporting on KPIs.
- Create and manage a monthly content calendar.
- Work with creative teams for the development of content including photography, graphic design, and videography.
- Stay on top of digital marketing trends to introduce new and cutting-edge strategies.
- Work with the Member Events team to advertise on-property events to members.
- Work closely with other departments to share the USP of the Vancouver Club with the general public.
- Design a wide variety of print and digital collateral in support of department projects and events.
- Perform all other duties as required
**QUALIFICATIONS & SKILL REQUIREMENTS**:
- Formal education in digital marketing preferred
- Previous marketing and social media experience, preferably with private clubs, hospitality
or luxury brands
- Strong graphic design skills
- Strong copywriting skills
- Experience with Adobe Creative Suite or similar software
- Experience with WordPress or similar software
- Photography skills are a plus
- Ability to interact and build strong relationships with diverse groups
- Must have a professional appearance and manner, a gracious attitude and the ability to interact with diverse groups as well as the ability to build strong relationships within the Club and community
- Will be required to maintain a flexible work schedule including evenings, weekends and holidays.
WHAT WE OFFER
- Opportunity to grow your career with a highly reputable organization
- Daily staff meals
- Staff fitness classes (yoga, barre, boxing, and others)
- RRSP contribution after 1 year of employment
- Extended health and dental benefits after three months
- Uniform allowance and dry cleaning
- Staff events
- 50% off haircuts at the Club's salon
- Positive and supportive environment - we work hard and we love to have fun
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