Digital Marketing Specialist
7 months ago
**About Our Ideal Digital Marketing Specialist**:
Imagine starting your day with a burst of creativity and data-driven insights. As a Digital Marketing Specialist with us, your day is filled with dynamic challenges and opportunities to make a real impact.
**What We Offer Our Employees**:
As a Digital Marketing Specialist with us, you'll enjoy a competitive salary ranging from $50,000 to $60,000, with additional bonus opportunities. We also offer fantastic benefits, including:
**Other great benefits that we offer include**:
- Casual office attire
- Wellness allowance
- Educational allowance
- RRSP/TFSA matching
- Comprehensive medical, dental & extended health coverage
- Hybrid flexibility (3 days in office, 2 from home)
**Responsibilities**:
- Strategize, execute, and evaluate digital acquisition campaigns
- Oversee and optimize PPC campaigns, including ad copy and landing pages
- Maintain and update the company's website
- Develop creative assets and content for campaigns (graphics, blogs, case studies)
- Manage social media profiles and content calendar
- Monitor and analyze key marketing metrics
**Required Skills and Experience**:
- Degree or diploma in Marketing or Communications
- 2-3 years of digital marketing experience
- Experience with a CRM platform, ideally Hubspot
- Proficient in WordPress, Canva, and Adobe Suite
- Creative thinking and excellent copywriting skills
- Sharp eye for detail and proven project management skills
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