Manager, Marketing Communications

4 days ago


Winnipeg, Canada University of Manitoba - Extended Education Full time

Manager, Marketing & Communications (EMAPS - Level G) [35348]

Budget-Funded Continuing Full-Time

35.00 hours/week; 8:30 am to 4:30 pm, Monday thru Friday

Salary Range: $27.57 - $38.85 per hour ($50,177.40 - $70,707.00 per annum)

Proposed Start: March 10, 2025

Trial/Probation Period: 1820.00 work hours

**RESPONSIBILITIES**:

- Leads the development and implementation of the marketing strategy, ensuring alignment with the Extended Education's goals and strategic plan.
- Translates these goals into actionable unit objectives, timelines, and deliverables to increase program enrollment, enhance brand visibility, and promote new and existing programs.
- Oversees and ensures the execution of key marketing activities.
- Coordinates and collaborates with Extended Education leadership, team members, and internal/external stakeholders to define strategies, set priorities, and ensure effective communication and resource alignment for Marketing & Communications activities.
- Identifying, creating and leveraging opportunities to raise awareness and influence positive brand perception of Extended Education through communications initiatives including media relations, award submissions, thought leadership opportunities to support strategic outcomes of the Division.
- Supports the Division's business development and partnership initiatives by developing turn-key marketing campaigns and scalable infrastructure to support marketing-as-a-service contracts.
- Monitors progress on goals and objectives, identifying potential risks, issues, and areas for improvement.
- Develops and implements strategies for resolution and ensures successful completion of deliverables.
- Maintains accurate documentation, including project plans, budgets, reports, and other relevant records.
- Acts as a point of escalation for Marketing & Communications related issues and risks, proposing effective solutions and driving their implementation.
- Establishing collegial and reciprocal relationships with other units within Extended Education and the broader UM community.
- In consultation with the Coordinator, Staffing & Administration, recruits, selects, and onboards administrative staff, ensuring the right talent is in place to achieve Marketing & Communications objectives.
- Provides strong leadership to the Marketing & Communications team by setting clear goals, inspiring a shared vision, and fostering a culture of collaboration, excellence, and innovation, and ensuring alignment with Divisional and unit objectives.
- Sets clear goals and standards for administrative staff and provides guidance, mentoring, and performance feedback to team members.
- Fosters open communication, knowledge sharing and collaboration resulting in a high-performing and motivated work environment.
- Creates an environment that encourages others to explore, accept challenges, network, and pursue lifelong learning.
- Identifies training and development needs for the Marketing & Communications team and coordinates relevant training initiatives.
- Resolve conflicts or issues within the team, fostering a positive, productive and respectful work environment.
- Effectively communicates the Division's vision and strategic goals, fostering an environment that encourages others to learn, understand, and implement these objectives.
- In consultation with the Executive Director, Business & Administration, and the Finance team, develop and manage the Marketing & Communications budget, ensuring proper allocation and utilization of resources to achieve planned results.
- Monitor program expenditures and financial performance, identifying cost-saving opportunities and ensuring adherence to budgetary constraints.
- Collaborate with Finance to ensure accurate financial reporting and compliance with internal policies and external regulations.
- Analyze monthly financial reports, providing insights into program financial health and performance.
- Other duties as assigned.

**EXPERIENCE**:

- Minimum of 7 years of experience in a leadership role in marketing & communications with at least 3 years of experience in managing teams required.
- Must have demonstrated experience in strategic leadership, managing and engaging various levels of staff, budget management and project management.
- Demonstrated experience developing and implementing marketing/recruitment plans for a variety of markets required.
- Experience in budgeting, data analysis, and reporting required.
- Experience working in a continuing education setting would be considered an asset.
- An acceptable equivalent combination of education and experience may be considered.
- Experience working within a university or higher education setting is preferred.

**SKILLS & ABILITIES**:

- Strong knowledge of marketing and communications principles, methodologies, and best practices required.
- Excellent writing, oral communication, and interpersonal skills, with the ability to collaborate effectively with diverse stakeholders and facili



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