Director of Marketing

2 months ago

Winnipeg, Canada Herd North America Full time

**About HERD****:
**What We Do**:
HERD designs, manufactures, and distributes upfitting equipment for transport trucks. Our offerings include Front-of-Truck Grille Guards and Truck Guards, Back-of-Truck Cab/Cabinet Racks, and Truck Accessories, such as toolboxes, deck plates, and steps.

**Our Mission**:
HERD recognizes modern OEM trucks, while incredibly advanced, cannot meet the varied demands of our industry without proper upfitting for their specific use case. HERD brings to market products that increase productivity and reliability.

**Our Story**:
HERD was founded in 2003 in a small garage, with the vision to bring an industry well-known in Australia to North America. We quickly established ourselves as leaders in Front-of-Truck Collision Protection. From these humble beginnings, we have expanded into four product categories, grown to nearly 200 employees, and operate across three locations covering 120,000 square feet of production space. Our commitment to innovation has driven significant investment in product design and modern manufacturing technologies. We are now ready for a period of significant growth.

**Our Future**:
Our vision is to be recognized as a highly competent designer and manufacturer of highly effective upfitting equipment. Over the next five years, we will double our revenue by expanding our brand’s reach and continuing to innovate. This growth will create significant opportunities for employees to advance their careers while solidifying HERD’s position as an industry leader.

**Your Role**:
Join us as our **Director of Marketing** and be the driving force behind our growth. Work in concert with our Director of Sales, and with Operations and Engineering Management. Generate ample opportunities for the Sales Team to pursue to achieve our growth objectives.
- Become a Key Contributor to HERD’s Growth and Future Success_

**Your **Competencies**:

- Strong leadership skills to guide the marketing team and collaborate with organizational leaders.
- Ability to develop and implement marketing strategies aligned with business objectives.
- Proficiency in digital marketing channels and tools to enhance online presence and campaign effectiveness.
- Excellent communication skills to convey marketing strategies, engage with target audiences, and advise executive leadership.
- Expertise in developing and maintaining a strong brand identity and image.
- Ability to analyze market trends, campaign performance metrics, and consumer behaviour to inform marketing strategies.
- Skills in managing marketing budgets and allocating resources effectively.
- Innovative thinking to develop unique and impactful marketing campaigns.
- Flexibility to adapt to changing market dynamics and industry trends.

**Your Responsibilities**:

- Work closely with the Director of Sales to generate sufficient opportunities for the Sales team to prosecute to achieve HERD’s revenue and growth targets
- Own and refine the HERD brand
- Manage and continuously improve the company’s website(s) to enhance user experience
- Utilize technology to create a positive experience for all end users
- Develop and promote HERD’s messaging across advertising, recruiting, product launches, and all forms of communication (internal and external)
- Lead and attend trade shows, conferences, and events to promote HERD
- Lead, mentor, and develop a high-performing marketing team
- Other duties as assigned

**Your Compensation**:

- Annual salary starting at $125,000
- Benefits package, including Health Spending Account
- Retirement savings plan
- Eligibility for management bonus

**How to Apply**:

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