Supervisor, Communications and Campaigns

2 months ago

Toronto, Ontario, Canada McDonald's Full time
About the Role

We are seeking a highly skilled and experienced Strategic Communications Lead to join our team at McDonald's Canada. As a key member of our Communications and Stakeholder Relations department, you will be responsible for developing and implementing effective external and internal communication strategies to increase brand awareness, understanding, and revenue.

Key Responsibilities
  • Communications Campaigns and Programs:
    • Develop and execute strategic communications campaigns from start-to-finish, including briefing and managing external agency partners across a wide range of communications functions and stakeholder groups.
    • Partner with key stakeholders, including McDonald's Canada, to develop and execute communications and influencer program executions and key fundraising initiatives.
    • Build trusted relationships and identify opportunities for proactive development of national communications campaigns to help amplify and build education of the McDonald's mission.
    • Execute partnerships within Canada's pediatric healthcare landscape, including health organizations and publications, to promote the McDonald's mission.
  • Internal & External Communications:
    • Responsible for executing earned media opportunities on behalf of the national organization, including pitch ideation, outreach, and interview management.
    • Develop the strategy and development of McDonald's storytelling calendar via earned, paid, and owned media channels throughout the year to promote the mission across Canada.
    • Lead and/or support a wide range of communication tactics that build engagement, community, and support via channels such as annual reports, speeches, key messages, press releases, and pitch development.
    • Oversee and own ongoing media monitoring responsibilities, and results tracking of programs with responsibility to update key stakeholders on a quarterly basis.
    • Communicate, share, promote, and protect the McDonald's mission with key stakeholder audiences and McDonald's Canada's primary partners.
    • Act as an internal content expert by drafting and reviewing McDonald's communications content on behalf of McDonald's Canada and McDonald's Canada internal teams.
    • Partner with McDonald's Regional Chapters across Canada to enhance storytelling and advise on regional communications content, as needed.
    • Identify, collect, and develop compelling McDonald's Mission stories for distribution across internal channels on a frequent and consistent basis.
    • Support the Director of Integrated Brand, and Senior Communications Manager with media monitoring and crisis communications support, as needed.
  • Social Media & Influencer Strategy:
    • Create, identify, and foster relationships with social media influencers across the country and negotiate opportunities on behalf of McDonald's Canada in promotion of brand initiatives and donor partner programs.
    • Partner with communications agency to foster relationships with social media influencers throughout the year, determining key content opportunities to amplify mission messaging.
    • Partner with McDonald's Canada Marketing team to integrate social influencer content into overall editorial calendar strategy, advising on key topics to amplify throughout the year.
Requirements
  • Proven communications experience in a relevant role; agency, corporate, healthcare, and/or non-profit communications experience is an asset.
  • Dedicated self-starter who can work independently and virtually within a peer-based team setting.
  • Outstanding written and verbal communication skills, and thorough understanding of how to communicate to multiple stakeholder audiences.
  • Familiarity with digital and social media platforms and tools, including the ability to understand and leverage analytics to identify trends, set goals, and report on digital and social performance.
  • Keen sense of emerging external trends across all facets of earned, owned, and social media.
  • Proven ability to adapt quickly to a fast-paced environment and lead/support multiple high-priority projects with senior stakeholders, including agency partners.
  • Strong interpersonal and relationship-building skills and proven ability to work with multi-disciplined teams.
  • Well-organized, resourceful, with excellent multi-tasking and prioritizing skills and the ability to work within tight deadlines while still maintaining a high level of accuracy and attention to detail.
  • Ability to navigate, orchestrate, and work through complex issues across multiple stakeholders with a strategic and tactical perspective.

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