Marketing Campaign Manager

3 weeks ago

Toronto, Ontario, Canada Just Eat Takeaway Full time

Lead a High-Performing Team

As an Owned Channels Manager at Skip, you will be responsible for leading a team of Owned Channels Specialists. Your leadership and strategic vision will be instrumental in shaping the future of Skip's marketing campaigns and creating unforgettable experiences for our customers, couriers, and partners.

Key Responsibilities:

  • Team Leadership: Lead, mentor, and inspire your team to achieve their full potential.
  • Campaign Optimization: Ensure that campaign optimization efforts are executed effectively, reviewing and guiding your team in analyzing data, A/B testing, and refining strategies to maximize engagement and ROI.
  • Data-Driven Decision-Making: Oversee the team's data analytics efforts, guiding them in extracting valuable insights from data and using these insights to make informed decisions and enhance customer experience.
  • Cross-Functional Collaboration: Collaborate with various stakeholders, including marketing teams and senior leadership, to ensure seamless execution of campaigns and influence decision-making by sharing data-driven insights and best practices.
  • Content Strategy Development: Encourage your team to work with the Studio team and other stakeholders to explore new ways to captivate the target audience and drive engagement, helping to drive innovation in content creation and delivery across owned channels.
  • Performance Monitoring: Oversee the monitoring and reporting of campaign performance, regularly sharing performance reports with marketing teams and offering recommendations for improvement.
  • Technology and Tools Management: Stay abreast of industry trends, tools, and technologies to improve the efficiency and effectiveness of owned channel campaigns, encouraging the team to use available MarTech stack tools to the fullest and making recommendations for adopting new tools as needed.
  • Campaign Automation Strategies: Guide the implementation of marketing automation processes to streamline campaign execution, reducing manual work and allowing your team to focus on more strategic tasks.
  • A/B Testing Strategy: Ensure your team conducts systematic A/B testing and leverages findings to refine and enhance campaign strategies continually.
  • Customer Journey Mapping: In collaboration with other stakeholders, oversee the mapping of customer journeys to identify touchpoints and opportunities for engagement, ensuring your team delivers the right message at the right time.
  • Compliance and Best Practices: Guarantee that all campaigns adhere to relevant regulations and industry best practices, maintaining the highest standards of data privacy and security.
  • Supervisory: Supervises support level/entry professional level employees or supervisors, setting daily, weekly, and monthly operational objectives for the team and ensuring policies, practices, and procedures are understood and followed by direct reports, customers, and/or other stakeholders.

Requirements:

  • A Bachelor's degree, or equivalent.
  • 5+ years experience in Digital Marketing roles focusing on leadership and innovation.
  • 2+ years experience with team management and excellent social skills.
  • Strong analytical, prioritization, and problem-solving skills, with close attention to detail.
  • Strategic thinking skills, with great creative judgment and a test & learn approach.
  • Experience with marketing attribution models and reach x frequency.
  • Good knowledge of Google Analytics, Enterprise Service Platform dashboards, Salesforce Marketing Cloud, Data Cloud, Braze, Movable Ink, and industry AI use cases.

About Skip

Skip is a dynamic and fun work environment where you can meet and surpass new challenges every day. We are committed to fostering a diverse and inclusive environment where all employees feel they truly belong and where everyone is included, seen, heard, and respected. We are proud to be an Equal Opportunity employer and welcome applications from all qualified candidates.

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