Senior Manager – Integrated Media

3 days ago

Montreal, Quebec, Canada Work Tech Full time
Job Summary

We are seeking a seasoned public and media relations consultant to join our team as a Senior Manager – Integrated Media. In this role, you will be responsible for providing strategic client counsel around media and influencer engagement, helping plan media events, leading announcement activations, securing media stories, and guiding and mentoring an internal team.

Key Responsibilities
  • Develop strong client relationships and provide counsel/strategic direction related to media/influencer relations programs and related events
  • Proactively bring media-related ideas and points of view to clients to assert agency leadership and push the boundaries of traditional media relations
  • Develop strong media and influencer relationships that can pay off with media and social coverage
  • Liaise with internal stakeholders and integrated agency team colleagues to integrate media relations efforts into campaigns
  • Work directly with clients to resolve problems
  • Oversee client activations and activation teams
  • Counsel, coach, and develop junior staff
  • Lead logistics planning for media and other influencer events
  • Support the development of KPIs to maximize media relations impact
  • Develop program staffing plans and budgets and work directly with clients and finance team to address related deliverables and questions
  • Highlight results, measuring success, and promoting wins and key learnings to clients
Requirements
  • Demonstrate end-to-end expertise in media relations and event planning, including:
    • Strong existing media and influencer relationships
    • Working knowledge of and comfort executing new media forms
    • Ability to develop new media and influencer relations and turn those relationships into coverage
    • Drafting media materials, including pitches and press releases
    • Optimizing programs in real-time to maximize success based on preliminary results
    • Amplification of strategies, including paid, owned, and earned
  • Demonstrated expertise in media relations and event/logistics planning
  • Ability to plan, organize, monitor, and control projects and programs, ensuring efficient utilization of technical and creative resources
  • Ability to counsel clients on media relations activities and present plans in a convincing manner
  • Strong team leadership abilities
Qualifications
  • Public relations experience of approximately 6-7 years
  • University degree in Public Relations, Communications, Journalism, or related field
  • Ability to work effectively with integrated agency teams and diverse range of internal stakeholders
  • Strong written and verbal communication skills in French and English
  • Strong negotiation, presentation, collaboration, and problem-solving skills

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