Senior Manager – Integrated Media

2 weeks ago

Montreal, Quebec, Canada Resolute Digital, a Weber Shandwick Company Full time
About the Role

We are seeking a seasoned public and media relations consultant to join our team as a Senior Manager – Integrated Media. The ideal candidate will have experience in media relations, influencer engagement, event planning, program execution, leadership of the inter-agency marketing mix, and client counseling.

Key Responsibilities
  • Develop strong client relationships and provide counsel/strategic direction related to media/influencer relations programs and related events
  • Proactively bring media-related ideas and points of view to clients to assert agency leadership and push the boundaries of traditional media relations
  • Develop strong media and influencer relationships that can pay off with media and social coverage
  • Liaise with internal stakeholders and integrated agency team colleagues to integrate media relations efforts into campaigns
  • Work directly with clients to resolve problems
  • Oversee client activations and activation teams
  • Counsel, coach and develop junior staff
  • Lead logistics planning for media and other influencer events
  • Support the development of KPIs to maximize media relations impact
  • Develop program staffing plans and budgets and work directly with clients and finance team to address related deliverables and questions
  • Highlight results, measuring success and promoting wins and key learnings to client
Requirements
  • Demonstrate end-to-end expertise in media relations and event planning, including:
  • Strong existing media and influencer relationships
  • Working knowledge of and comfort executing new media forms
  • Ability to develop new media and influencer relations and turn those relationships into coverage
  • Drafting media materials, including pitches and press releases
  • Optimizing programs in real time to maximize success based on preliminary results
  • Amplification of strategies, including paid, owned and earned
Additional Qualifications
  • Proven ability to turn ideas into workable plans
  • Can work independently and as part of a team
  • Excellent oral and written business communication skills
  • Exceptional judgment when working with team members, client contacts and vendors
  • Commitment and dedication to the agency's success as well as individual career
  • Can anticipate client and team needs
  • Attention to detail and quality
  • Instills confidence with clients and colleagues

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