Sales Director

2 weeks ago

Cochrane District, Canada Cochrane Toyota Full time
Sales Manager Job Description

Cochrane Toyota is seeking a highly motivated and results-driven Sales Manager to lead our Sales Department. As a key member of our leadership team, you will be responsible for driving sales growth, improving customer satisfaction, and developing a high-performing sales team.

Key Responsibilities:
  • Team Leadership & Development:
    • Lead and mentor a team of Product Advisors, promoting a culture of accountability, integrity, and excellence.
    • Facilitate onboarding and training programs for new hires, ensuring adherence to Cochrane Toyota's sales processes and customer service standards.
    • Establish performance benchmarks and continuously monitor the team's progress, providing constructive feedback and coaching to drive improvements.
  • Sales Strategy & Execution:
    • Develop and implement monthly and quarterly sales strategies to meet departmental goals and maximize profitability.
    • Manage CRM processes to ensure all leads are being handled promptly and effectively by the BDC and Product Advisors.
    • Work closely with the Finance Office to ensure a seamless handoff of customers and efficient deal closure.
    • Oversee pricing and inventory management, leveraging industry insights and market trends to maintain a balanced inventory mix.
  • Inventory Management & Coordination:
    • Collaborate with the Inventory Manager to maintain a clear understanding of vehicle allocations, DMA-based priority scales, and stock numbering systems.
    • Monitor the status of aged inventory and implement proactive strategies to reduce days on lot, including dealer trades, pricing adjustments, and special promotions.
    • Regularly review and audit inventory listings to ensure accurate representation on digital platforms.
  • Customer Experience & Relations:
    • Maintain a high standard of guest satisfaction by promoting a consultative, guest-first approach throughout the sales team.
    • Handle escalated guest concerns and manage complex negotiations to achieve win-win outcomes that align with the Cochrane Toyota brand promise.
    • Oversee the integration of Sales and Service BDC processes to ensure a seamless guest experience, from initial inquiry to vehicle delivery and ongoing service.
  • Process Implementation & Improvement:
    • Lead the development, documentation, and continuous improvement of Standard Operating Procedures (SOPs) for the Sales Department.
    • Monitor and refine the test drive process to ensure it is engaging, controlled, and tailored to highlight Toyota Safety Sense (TSS) features and other key benefits.
    • Utilize the DMA-based Allocation Priority Scale to optimize order fulfillment and customer satisfaction.
  • Data-Driven Decision Making:
    • Analyze sales data, customer feedback, and CRM metrics to identify trends and opportunities for improvement.
    • Work closely with the Marketing and Business Development Manager to optimize lead generation and improve the quality of inbound leads.
    • Provide monthly and quarterly reports on key performance indicators (KPIs), including sales targets, closing percentages, and customer satisfaction scores.
Qualifications:
  • Minimum of 5 years of experience in automotive sales management, with a proven track record of achieving sales targets.
  • Strong understanding of Toyota products, sales processes, and dealership operations.
  • Proficient in CRM systems (experience with PBS preferred).
  • Exceptional communication and interpersonal skills, with the ability to lead and motivate a diverse team.
  • Strong analytical skills, with a detail-oriented mindset and the ability to make data-driven decisions.
  • Ability to adapt to changing priorities and manage multiple projects simultaneously.
  • Self-motivated, proactive, and results-driven.
Additional Skills & Requirements:
  • Knowledge of Toyota Safety Sense (TSS) and other Toyota-specific features is an asset.
  • Familiarity with allocation processes and inventory management best practices.
  • Experience developing and implementing SOPs in a fast-paced environment.

Cochrane Toyota offers a dynamic, collaborative, and supportive work environment, with opportunities for career advancement and professional growth. We value our employees and believe in rewarding hard work and dedication.

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