Luxury Sales and Marketing Director Winnipeg MB

4 days ago

Winnipeg, Manitoba, Canada Genuwine Cellars Inc. Full time

Genuwine Cellars Inc. is a leading luxury wine cellar design company seeking an experienced Sales and Marketing Manager to elevate our team and drive our brand to new heights.

About Genuwine Cellars

We are the epitome of luxury and sophistication in custom wine cellar design, with nearly 30 years of expertise in creating exquisite, bespoke wine cellars that set the global standard in elegance and innovation.

The Opportunity

As a leader at Genuwine Cellars, you will spearhead our Sales and Marketing initiatives, applying your refined skills to areas such as digital marketing, SEO optimization, and lead generation. You will be responsible for leading the Sales and Marketing team, analyzing sales performance data to create effective sales strategies that build on our world-class reputation.

Primary Job Responsibilities:
  • Lead and inspire the Sales and Marketing teams, fostering an environment of innovation and excellence.
  • Implement and refine processes/systems to drive success and ensure adherence to our luxury brand's principles.
  • Collaborate with senior management to define and achieve growth objectives, enhancing our global reputation.
  • Provide support to senior management to grow their knowledge/skills in regard to sales and business development.
Strategic Planning and Data Analysis:
  • Conduct sophisticated market research to craft and execute groundbreaking marketing strategies that enhance brand visibility, drive elite clientele engagement, and increase projects sold.
  • Identify and leverage market opportunities to expand our luxury offerings and explore new avenues for growth.
  • Oversee digital presence, including website and social media platforms, ensuring impeccable representation of our brand.
  • Analyze key performance indicators (KPIs) to refine strategies and optimize sales outcomes.
  • Oversee the activities of the Digital Marketing Specialists working on SEO optimization, content creation, and more.
  • Consolidate data and report on findings in regular management meetings.
  • Plan, organize, and attend sales trips to tradeshows and other industry events.
Brand and Content Management:
  • Lead the development and execution of high-impact marketing content, from SEO-rich articles to engaging visual media.
  • Drive email marketing campaigns designed to cultivate and convert leads while nurturing client loyalty.
  • Maintain the highest standards for website content, ensuring accuracy and allure in all digital representations of our brand.
  • Coordinate with external agencies to enhance digital marketing efforts and oversee creative projects such as photoshoots.
  • Manage and train others on customer relations management (CRM) software, seek opportunities for innovation and improvement in the systems we use.
  • Collaborate with other teams in the company to ensure alignment of marketing strategies with business objectives.
  • Stay up to date with industry trends, emerging digital marketing techniques, and overall economic climate.
Qualifications and Key Competencies:
  • Bachelor's Degree in Marketing, Business, or a related discipline.
  • Proven experience in luxury sales and marketing management, with a deep understanding of digital marketing, SEO, and market research.
  • Demonstrated ability to lead a team with a track record of achieving and surpassing sales targets.
  • Exceptional communication and interpersonal skills, with a talent for building and nurturing relationships at all levels.
  • Proficiency in digital marketing tools (Web analytics, Google Adwords, etc.), e-commerce platforms (Shopify), Microsoft Office, and CRM systems.
  • Adaptable and flexible to change, approaches problem-solving with creativity and efficiency.
Compensation and Benefits:

We offer a competitive salary of $80,000 per year, comprehensive health benefits package, group retirement savings plan, and deferred profit-sharing plan. Additionally, you will have access to a corporate discount on fitness memberships and participation in exclusive social events.

Location and Working Conditions:

This role is based in our elegant office located in Winnipeg, MB, with a standard workweek and flexibility for overtime and travel as needed.

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