Regional Sales Director

4 weeks ago


Markham, Ontario, Canada Devonshireretirement Full time
Sales and Marketing Manager for Senior Living

This role is responsible for supporting our retirement communities by coaching sales teams, ensuring occupancy targets and KPIs are met, and driving outreach efforts.


The ideal candidate will have experience in sales coaching and online marketing, particularly in the senior living or hospitality industry.


Key Responsibilities:

  • Monitors sales targets, sales standards, and community outreach efforts.
  • Analyzes data from CRM systems to drive business decisions and refine strategies.
  • Manages online inquiries, leads, and social media channels to generate interest and drive occupancy.
  • Supports the planning of marketing events and special promotions to meet occupancy goals.
  • Ensures competitive analysis is completed and used to position communities effectively in the market.
  • Provides support for the planning and execution of community marketing campaigns and events.
  • Coaches sales teams on outreach and sales processes, ensuring effective follow-up, lead management, and community engagement, while monitoring and upholding sales standards across all communities.

Qualifications:

  • 3-5 years of experience in Sales, preferably in the senior living or hospitality industry.
  • Strong conflict management and problem-solving skills.
  • Familiarity with the retirement home sector and ability to build strong community relationships.
  • Proficiency in CRM systems and marketing automation tools.
  • Experience in social media management and online marketing efforts.
  • Proven ability to coach and lead sales teams in outreach and sales processes.
  • Advanced computer skills, including proficiency in Microsoft Office.
  • Strong creative, strategic, analytical, and organizational skills.
  • Knowledge of the local communities and established connections within the retirement home sector.
  • Excellent communication skills (both verbal and written) and strong interpersonal skills.
  • Experience managing others effectively in a senior sales and marketing role.
  • Familiarity with relevant legislation.

We offer competitive wages, employee benefits, and support for personal and professional growth.



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