Digital Marketing Strategist

2 weeks ago

Ottawa, Ontario, Canada Tech Insights Full time

Company Overview

TechInsights is the leading information platform for the semiconductor industry, providing actionable intelligence and insights to decision-makers. Our platform informs professionals whose success depends on accurate knowledge of the semiconductor industry.

We have over 650 clients and 100,000 users accessing our platform, which features a vast collection of reverse engineering, teardown, and market analysis in the semiconductor industry.

The Opportunity

We are seeking a skilled Marketing Manager, Demand Generation to develop and execute integrated digital marketing programs for specific business segments. This role involves creating annual marketing plans, developing content to support lead generation efforts, and working closely with the Business Development team to drive marketing activities aimed at expanding business opportunities.

Job Description

  • Develop fully integrated marketing plans for allocated customer segments
  • Collaborate with Segment Leads and Product Marketing to drive targeted initiatives
  • Manage newsletters, including content and subscriber lists, focusing on growing active user engagement
  • Build and manage integrated campaigns using digital advertising, social media, media partnerships, and email
  • Oversee the planning and execution of webinars and seminars, including processes and content
  • Track, report, and analyze marketing activities, providing weekly updates on email, advertising, and social media performance

Required Skills and Qualifications

Post-secondary education in Marketing or a related field; 5+ years of B2B marketing experience in an information services industry or related field; 2+ years of experience with reporting in Salesforce; proficiency in Microsoft Office (Excel, Word, PowerPoint); basic HTML/CSS knowledge; and experience collaborating with sales and business development considered a strong asset.

Benefits

  • Competitive pay: $85,000 - $100,000 CAD per year
  • Flexible vacation policy
  • Support for community through charitable alliances

Others

TechInsights is committed to meeting the needs of people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

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