Digital Marketing Strategist for Technology Innovation

4 weeks ago


Ottawa, Ontario, Canada Borderless Capital Full time
Job Description

We are seeking a skilled Digital Marketing Strategist to join our team at Borderless Capital. The ideal candidate will have a strong background in marketing technology and CRM operations, with expertise in managing MarTech tools and implementing best practices for tool governance and marketing activation.

Key Responsibilities:
  • Manage the operational needs of MarTech tools, including access and usage management, and new integrations.
  • Gather and translate marketing/business use cases into technical requirements.
  • Ensure implementation of best practices for tool governance and marketing activation, including email IP reputation management, feature onboarding, communication channel adoption, etc.
  • Address attribution and measurement needs across digital marketing channels, in collaboration with Engineering and Analytics.
  • Participate in evaluation process for new vendors and coordinate implementation of new tools cross-functionally.
Requirements

To be successful in this role, you will need:

  • Familiarity with SQL and HTML/CSS.
  • Familiarity with web and mobile app environments, SDK, and product lifecycle.
  • An understanding of performance metrics as well as business/marketing analytics.
  • Strong organization and project management skills.
About Us

Borderless Capital is a dynamic company that offers a competitive salary of $120,000 per year, making it an attractive opportunity for skilled professionals. As a fully remote company, we provide flexibility and autonomy, allowing you to work from anywhere and manage your own schedule. We strive to serve our internal and external clients with best-in-class technology and marketing best practices, such as hyper-personalization and real-time, relevant messaging, towards flawless execution.



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