Digital Marketing Strategist for Email Campaigns

5 days ago


Ottawa, Ontario, Canada Intergage Full time

We are seeking an innovative Digital Marketing Strategist to lead our email marketing efforts at Intergage. This role is ideal for someone with a passion for web technologies and a talent for generating creative ideas to drive sales.

About the Job

As an Email Marketing Specialist, you will be responsible for developing and executing comprehensive email marketing campaigns that engage our customers and promote our brand. Your primary duties will include:

  • Identifying target audiences and growing our email list through strategic outreach and engagement
  • Designing and implementing direct email marketing campaigns that resonate with our audience
  • Ensuring emails are optimized for mobile devices and feature engaging content
  • Writing newsletters that keep our customers informed about company updates and promotions
  • Upgrading our email templates using advanced features and graphics to enhance user experience
  • Analyzing campaign performance and providing data-driven insights to improve future initiatives
  • Reporting on sales revenue generated from email marketing efforts and identifying areas for growth

This is a dynamic role that requires strong analytical skills, attention to detail, and excellent written communication abilities. If you have a background in digital marketing, HTML, and content management systems, we encourage you to apply.

Requirements and Qualifications
  • Bachelor's degree in Marketing or a related field, or equivalent work experience
  • Proven experience as an Email Marketing Specialist or Digital Marketing Specialist
  • Hands-on experience with HTML, content management systems, and marketing automation technology
  • Proficiency in SEO/SEM and Google Analytics
  • Familiarity with analytical and database tools
  • Excellent written communication and copywriting skills
  • Ability to work under tight deadlines and meet project milestones

Estimated salary: $80,000 - $110,000 per year, based on industry standards and location factors.



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