Product Portfolio Strategist
1 week ago
Join DAP as a Product Portfolio Strategist and drive growth by leading product marketing initiatives. This temporary role, starting from January 2025, and ending on May 2026, is under the supervision of the Marketing Director.
The successful candidate will manage DAP Canada's product portfolio, adapting US product lines to the Canadian market, product portfolio management, and price positioning. The key responsibility is to proactively monitor P&L and market trends, proposing initiatives to achieve margin and sales objectives.
Key Activities:
- Product Adaptation / Development
- Follow up on new product and packaging adaptation and development through internal project management systems to ensure timely launch
- Monitor DAP US innovation pipeline, participating in projects and meetings and requesting/recommending necessary adaptations to Canadian needs
- Work with the Canadian marketing and sales team to establish a local product pipeline and launch calendar
- Ensure new and existing product labels are compliant with Canadian legislation and aligned with DAP guidelines
- Manage product label translations
- Collaborate with the US to increase speed to market of new product launches while keeping Canadian requirements top-of-mind
Product Portfolio Management
- Manage DAP Canada product portfolio life cycle, monitoring the SKU rationalization plan and proposing initiatives such as product discontinuation and new pack sizes
- Support Channel Marketing Manager in monitoring competitive landscape to ensure DAP advantage and relevance
Support Digital Marketing Manager with Canada PIM (Product Information Management) System
- Maintain product data by monitoring inbound connectors and data enhancement from other users.
- Consistently review data for completeness and correctness to align with brand standards.
- Ensure digital assets are updated on time to align with brand updates.
- Work with internal teams to ensure data is consistent across all outbound channels, i.e. retailer connectors and content store.
- Lead development of unique content stores for specific retailer requests
- Communicate with outside teams to troubleshoot bugs and implement timely solutions
Product Line Performance
- Monitor products' P&L and work with Canadian Marketing team, US Finance, R&D and Product teams to recommend projects to maximize profitability
- Follow up and regularly report key product performance indicators including sales volumes, trends, retail pricing, proposing and executing the adequate course of action
Requirements:
- 3 years of experience in product marketing
- Project management experience
- Ability to effectively interact with senior management, customers, sales associates
- Proficiency in Microsoft Office 2010 (Excel, Word, PowerPoint)
- Strong attention to detail
- Ability to manage multiple tasks with competing priorities and deadlines
- Familiarity with home improvement projects an asset
- Must have completed an undergraduate degree in Marketing, Business Administration or a related field, or have the equivalent experience
- Excellent communication skills
- Ability to travel within Canada and to the US
- Bilingual in English and French would be an asset
Salary: $80,000 - $110,000 per year
DAP is a market leading manufacturer, innovator and marketer of home repair and construction products. We offer a comprehensive benefits package including 401(k), pension, paid parental leave, competitive health insurance rates, employee stock purchase plan, tuition reimbursement, free wellness programs and more Learn more about DAP's history, culture and benefits at www.dap.com/careers/
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