Senior Digital Marketing Strategist

22 hours ago


Richmond Hill, Ontario, Canada Electro Federation Canada Full time
Job Summary

We are seeking a highly skilled Senior Digital Marketing Strategist to join our team as a Marketing Communications Specialist. The successful candidate will be responsible for developing and implementing effective digital marketing campaigns that drive business growth and revenue.

About Us

Liteline Corporation is Canada's leading and largest privately held lighting manufacturer, specializing in LED lighting for North American residential and commercial markets. With over 140 employees, we are poised for strategic growth and expansion.

Key Responsibilities

- Develop and execute comprehensive digital marketing strategies across all social media platforms, including Facebook, LinkedIn, and Instagram
- Create engaging email blast campaigns that increase website traffic and conversions
- Manage web content and ensure consistent brand messaging across all channels
- Analyze trends and metrics to optimize user experience and improve campaign performance
- Collaborate with the Marketing team to brainstorm new ideas and innovative growth strategies
- Stay up-to-date on the latest social media trends and best practices

Requirements

- 3+ years of experience in digital marketing, preferably in a B2B setting
- Strong understanding of SEO, SEM, email marketing, and social media platforms
- Excellent project management and communication skills
- Ability to analyze consumer metrics and create data-driven reports
- Experience with photo and video editing software

What We Offer

- Competitive salary: $80,000 - $110,000 per year
- Comprehensive benefits package, including health, dental, and vision coverage
- Opportunity to work with a dynamic and growing organization that values innovation and creativity

How to Apply

If you are a motivated and results-driven individual with a passion for digital marketing, please submit your application, including your resume and cover letter, to our Human Resources department.

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