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Senior Manager, Digital Growth
2 months ago
About Rockwell Automation
Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.
About the Team
Our team is made up of professionals who bring together a variety of experiences, backgrounds, and perspectives. We celebrate the diversity of our people and place a high value on creating an environment where everyone can bring their whole self to work.
Job Summary
We are seeking a Senior Manager, Digital Growth to join our team. As a key member of our digital marketing team, you will be responsible for creating and executing global inbound lead generation and acquisition programs using a variety of channels, including SEM, SEO, affiliate programs, inbound web experience, and landing pages.
Key Responsibilities
- Drive new logo customer acquisition and deliver on pipeline goals.
- Lead, guide, coach, and develop a highly technical 3+ person team that operates paid digital channels, web conversion strategy, SEO, digital awareness campaigns, experimentation, and growth strategy.
- Oversee performance and growth of our online inbound funnel in partnership with Business Development and Sales leads, continually measuring, analyzing, and reporting on programs across a variety of SaaS metrics.
- Manage multi-million-dollar demand generation budget. Assess campaign ROI, adjust tactics, and allocate resources efficiently to optimize the budget and program performance.
- Partner with Campaigns, Customer, and Channel Marketing functions to fulfill both always-on and initiative-based programs. This consists of supporting product launches, market whitespace penetration, customer expansion, and special pipeline gen programs through digital channels.
- Maintain current knowledge of trends and new solutions in demand generation (e.g., AI lead scoring).
Requirements
- Bachelor's degree or equivalent work experience.
- Ability to travel between up to 5% of the time.
- Legal authorization to work in the US or Canada is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.
Preferred Qualifications
- 5+ years in demand generation, growth, or customer acquisition for global markets; preferably in a B2B SaaS technology company.
- Hands-on knowledge of demand generation principles, practices, and tactics (e.g., SEM, SEO, inbound go-to-market motion, etc.).
- Deep understanding of modern marketing techniques, including persona-based marketing, digital engagement, and acquisition tactics, conversion rate optimization, and AI-powered lead scoring.
- Proven track record building TAM and SAM models using third-party datasets to determine search volumes and YoY trends, and turning those models into operational plans.
- 3+ years' experience in a people management role with direct experience growing and developing others.
- Proven ability to plan and implement marketing campaigns.
What We Offer
- Health Insurance including Medical and Dental.
- Health Care Spending Account (HCSA – dependent on the plan chosen).
- Employee Assistance Program (EAP).
- Retirement plans.
- Paid Time off.
- Volunteering Time off.
- Employer Savings Plan Matching (includes RRSP, TFSA, and EPSP).
- Employer Paid DC Pension.
- Maternity and Parental Leave Top-Up.
- Fitness Reimbursement Program.
- Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.
