Digital Strategy Consultant

5 days ago

Old Toronto, Ontario, Canada McDonald's Full time
About the Role

We are seeking a highly skilled Digital & CRM Strategy Consultant to join our team at McDonald's Canada. As a key member of our digital marketing team, you will play a pivotal role in supporting the development and execution of our digital CRM and personalization strategy.

Key Responsibilities
  • Support the development of digital in-app offers and data-driven lifecycle and personalization campaigns to drive engagement with the McDonald's app and MyMcDonald's Rewards program.
  • Manage key segmented audiences, lifecycle journeys, and digital in-app offer plans, and present on performance, test learnings, and opportunities for future optimizations.
  • Identify key customer opportunities derived from data/insights to further drive growth for the business and influence prioritization of digital engagement plans.
  • Support and work closely with Global markets, Technology, and Digital Insights teams to shape future roadmaps to grow our digital footprint and loyalty program adoption.
  • In partnership with the Digital Business Insights team and Global partners, support the development and activation of new solutions, programs, and digital consumer platforms to grow loyalty and customer lifetime value.
  • Inspire thought-leadership and serve as a strategic digital partner with various levels of the organization.
  • Review and facilitate monthly digital performance reporting in partnership with the Digital insights team to highlight key opportunities in reoccurring team forums.
Requirements
  • 4-6 years of direct experience in a digital marketing data-driven or CRM relevant role.
  • Bachelor's degree in Business, Digital, Marketing, Analytics, Communications, or relevant subject.
  • Experience in executing dynamic, customer-led, and data-driven CRM strategies through working with cross-functional teams and external agencies.
  • Ability to analyze key data and provide recommendations for CRM/lifecycle campaigns and offer strategies.
  • Understanding of lifecycle marketing, segmentation models, and test & learn strategies to drive customer value and elevate personalization efforts.
  • Understanding of CRM reporting and analytics tools such as Salesforce Marketing Cloud, Braze, or Adobe AEM.
  • Proven ability to provide strategic leadership and guidance to stakeholders across the organization at all levels.
  • A curious, digital-forward thinker who is customer-focused, thrives off innovation, and has a strong ability to work in a fast-paced, agile, and highly matrixed environment.
  • Highly organized and detail-oriented to manage multiple projects and prioritize them to ensure timelines are met.
  • Effective communication skills and ability to effectively communicate results, learnings, opportunities, and recommendations to a broad range of cross-functional stakeholders.
  • Experience working with loyalty marketing or subscription programs a plus.
  • Experience with a Customer Data Platform (CDP) a plus.
About McDonald's

McDonald's Canada and Owner/Operators are committed to a diverse and inclusive workplace for all. Our workplaces have a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees. Accommodations during the application process are available upon request.

  • Digital Strategy Director

    2 weeks ago

    Old Toronto, Ontario, Canada William Thomas Digital Full time

    About William Thomas DigitalWe are a purpose-built agency that unites top technologists, strategists, and marketing leaders to push marketing technology to its limits and deliver leading, human-first 1:1 experiences that drive business for our clients.Our goal is to build North America's leading personalization agency and CRM consultancy, specializing in...

  • Digital Strategy Director

    2 weeks ago

    Old Toronto, Ontario, Canada William Thomas Digital Full time

    About William Thomas DigitalWe are a purpose-built agency that unites top technologists, strategists, and marketing leaders to push marketing technology to its limits and deliver leading, human-first 1:1 experiences that drive business for our clients.Our goal is to build North America's leading personalization agency and CRM consultancy, specializing in...

  • Digital Product Strategy Director

    1 day ago

    Old Toronto, Ontario, Canada Apply Digital Ltd. Full time

    About Apply DigitalWe're a global digital transformation partner for change agents, working to modernize their organizations.Our 650+ digital specialists have helped global companies like Kraft Heinz, Moderna, Lululemon, Games Workshop, Atlassian, and The Very Group create business impact.What We DoWe offer clients end-to-end expertise across Business...

  • Digital Product Strategy Director

    1 day ago

    Old Toronto, Ontario, Canada Apply Digital Ltd. Full time

    About Apply DigitalWe're a global digital transformation partner for change agents, working to modernize their organizations.Our 650+ digital specialists have helped global companies like Kraft Heinz, Moderna, Lululemon, Games Workshop, Atlassian, and The Very Group create business impact.What We DoWe offer clients end-to-end expertise across Business...

  • Digital Strategy Consultant

    1 week ago

    Toronto, Ontario, Canada McDonald's Full time

    {"title": "Digital & CRM Strategy Consultant", "subtitle": "Drive Customer Engagement and Growth", "content": "At McDonald's, we're committed to delivering exceptional customer experiences through innovative digital strategies. As a Digital & CRM Strategy Consultant, you'll play a pivotal role in shaping our customer engagement and growth initiatives.Key...

  • Digital Strategy Consultant

    1 week ago

    Toronto, Ontario, Canada McDonald's Full time

    {"title": "Digital & CRM Strategy Consultant", "subtitle": "Drive Customer Engagement and Growth", "content": "At McDonald's, we're committed to delivering exceptional customer experiences through innovative digital strategies. As a Digital & CRM Strategy Consultant, you'll play a pivotal role in shaping our customer engagement and growth initiatives.Key...

  • Digital Strategy Director

    1 day ago

    Toronto, Ontario, Canada William Thomas Digital Full time

    About William Thomas DigitalWe are a leading personalization agency and CRM consultancy, recognized as one of Canada's top growing companies and one of the world's fastest growing agencies. Our mission is to push marketing technology to its limits to deliver leading, human-first 1:1 experiences that drive business for our clients.About the Strategy Director...

  • Digital Strategy Director

    1 day ago

    Toronto, Ontario, Canada William Thomas Digital Full time

    About William Thomas DigitalWe are a leading personalization agency and CRM consultancy, recognized as one of Canada's top growing companies and one of the world's fastest growing agencies. Our mission is to push marketing technology to its limits to deliver leading, human-first 1:1 experiences that drive business for our clients.About the Strategy Director...

  • Digital Transformation Consultant

    2 weeks ago

    Toronto, Ontario, Canada Apply Digital Ltd. Full time

    About Apply Digital Ltd.Apply Digital Ltd. is a global digital transformation partner for change agents. Leveraging expertise that spans Business Transformation Strategy, Product Design & Development, Commerce, Platform Engineering, Data Intelligence, Change Management, and beyond, we enable our clients to modernize their organizations and deliver meaningful...

  • Digital Transformation Consultant

    2 weeks ago

    Toronto, Ontario, Canada Apply Digital Ltd. Full time

    About Apply Digital Ltd.Apply Digital Ltd. is a global digital transformation partner for change agents. Leveraging expertise that spans Business Transformation Strategy, Product Design & Development, Commerce, Platform Engineering, Data Intelligence, Change Management, and beyond, we enable our clients to modernize their organizations and deliver meaningful...

  • Digital Strategy Director

    1 week ago

    Toronto, Ontario, Canada William Thomas Digital Full time

    About William Thomas DigitalWe're a leading personalization agency and CRM consultancy, recognized as one of Canada's top growing companies and one of the world's fastest growing agencies. Our mission is to push marketing technology to its limits to deliver human-first 1:1 experiences that drive business for our clients.About the RoleWe're seeking a Strategy...

  • Digital Strategy Director

    1 week ago

    Toronto, Ontario, Canada William Thomas Digital Full time

    About William Thomas DigitalWe're a leading personalization agency and CRM consultancy, recognized as one of Canada's top growing companies and one of the world's fastest growing agencies. Our mission is to push marketing technology to its limits to deliver human-first 1:1 experiences that drive business for our clients.About the RoleWe're seeking a Strategy...

  • Digital Strategy Director

    13 hours ago

    Toronto, Ontario, Canada William Thomas Digital Full time

    About William Thomas DigitalWe are a leading personalization agency and CRM consultancy, recognized as one of Canada's top growing companies and one of the world's fastest growing agencies. Our mission is to push marketing technology to its limits to deliver leading, human-first 1:1 experiences that drive business for our clients.About the Strategy Director...

  • Digital Strategy Director

    10 hours ago

    Toronto, Ontario, Canada William Thomas Digital Full time

    About William Thomas DigitalWe are a leading personalization agency and CRM consultancy, recognized as one of Canada's top growing companies and one of the world's fastest growing agencies. Our mission is to push marketing technology to its limits to deliver leading, human-first 1:1 experiences that drive business for our clients.About the Strategy Director...

  • Digital Experience Strategy Manager

    2 weeks ago

    Toronto, Ontario, Canada Loblaw Digital Full time

    About Loblaw DigitalLoblaw Digital is a leading e-commerce company that specializes in building and operating online businesses for Canada's largest retailer. Our team is responsible for creating innovative online shopping experiences that meet the high expectations of our customers.The RoleWe are seeking a highly skilled Digital Experience Strategy Manager...

  • Digital Experience Strategy Manager

    2 weeks ago

    Toronto, Ontario, Canada Loblaw Digital Full time

    About Loblaw DigitalLoblaw Digital is a leading e-commerce company that specializes in building and operating online businesses for Canada's largest retailer. Our team is responsible for creating innovative online shopping experiences that meet the high expectations of our customers.The RoleWe are seeking a highly skilled Digital Experience Strategy Manager...

  • Senior Digital Transformation Consultant

    2 days ago

    Toronto, Ontario, Canada Apply Digital Ltd. Full time

    About Apply DigitalApply Digital is a global digital transformation partner for change agents. We help our clients modernize their organizations and deliver meaningful impact to the business and to their customers. Our team of experts spans Business Transformation Strategy, Product Design & Development, Commerce, Platform Engineering, Data Intelligence,...

  • Senior Digital Transformation Consultant

    2 days ago

    Toronto, Ontario, Canada Apply Digital Ltd. Full time

    About Apply DigitalApply Digital is a global digital transformation partner for change agents. We help our clients modernize their organizations and deliver meaningful impact to the business and to their customers. Our team of experts spans Business Transformation Strategy, Product Design & Development, Commerce, Platform Engineering, Data Intelligence,...

  • Science and Strategy Consultant

    2 weeks ago

    Toronto, Ontario, Canada sixsense strategy group Full time

    About the RoleSixsense Strategy Group is a boutique consulting company specializing in the life sciences industry. We are seeking a highly skilled Science and Strategy Consultant to join our team.Key ResponsibilitiesConduct in-depth research and gather scientific and business intelligence data for strategy projects.Develop and maintain a comprehensive...

  • Science and Strategy Consultant

    2 weeks ago

    Toronto, Ontario, Canada sixsense strategy group Full time

    About the RoleSixsense Strategy Group is a boutique consulting company specializing in the life sciences industry. We are seeking a highly skilled Science and Strategy Consultant to join our team.Key ResponsibilitiesConduct in-depth research and gather scientific and business intelligence data for strategy projects.Develop and maintain a comprehensive...