Digital Marketing Acquisition Specialist
2 days ago
At Web Hosting Canada (WHC), we are passionate about helping Canadians succeed online. Our mission is to create a workplace that fosters growth, innovation, and connection.
We strive to deliver reliable websites, domains, and email services tailored to our customers' needs. If you thrive in a dynamic environment and are excited about shaping Canada's tech landscape, we'd love for you to join us.
Job Summary:The Marketing Specialist is responsible for overseeing, planning, executing, and analyzing marketing programs and campaigns. This role involves collaborating with multiple teams across marketing, sales, product, and customer experience departments.
- Campaign Planning & Execution: Develop and execute marketing programs and campaigns to drive acquisition, customer engagement, and retention across various segments of the SMB market.
- Pricing Adjustments: Work closely with sales and product teams to adjust pricing based on promotional needs, product life cycle, or market changes.
- Project Planning & Execution: Develop, manage, and execute project plans, including defining project scope, objectives, deliverables, and timelines.
- Performance Analysis & Reporting: Create detailed reports on campaign performance, highlighting key actionable insights, successes, and areas for improvement and optimization.
- Market intelligence: Leverage market research to identify new opportunities and target segments.
To be successful in this role, you will need:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 3-5 years of experience in marketing, preferably in a campaign-focused role.
- Proven experience managing and executing marketing campaigns.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills, in both French and English.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
- Creative thinking and problem-solving skills.
We offer a range of benefits, including:
- Flexible vacation, time-off, and remote work arrangements.
- An office in Little Italy with a game room and social spaces.
Our estimated salary range is $65,000 - $85,000 per year, depending on your experience and qualifications.
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