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Digital Marketing Innovator

1 month ago

Montreal, Quebec, Canada Eli Full time

About Eli Health

Eli is a pioneering women's health company on a mission to transform lifelong health through real-time hormonal insights. By continuously monitoring hormones in saliva, Eli aims to empower individuals to optimize their overall well-being across various stages of life.

Our cutting-edge technology and scientific breakthrough enable us to fill a significant data gap, providing people with the information they need to manage their hormonal health effectively. From menopause to fertility, contraception, and endocrine conditions, our innovative approach helps individuals make informed decisions about their health.

We are seeking a highly skilled Digital Marketing Innovator to join our team and drive customer acquisition, retention, and engagement. As a key member of our growth marketing team, you will play a critical role in shaping and executing our growth strategy across multiple channels, both paid and organic. Your focus will be on scaling Eli's mission by experimenting with and optimizing various marketing tactics throughout the entire customer journey.

As a Digital Marketing Innovator at Eli Health, you will have the opportunity to work with a talented team of professionals who share your passion for innovation and growth. You will be responsible for developing and implementing end-to-end growth marketing strategies, including PPC campaigns, organic marketing tactics, and product-led initiatives.

About the Role:

  • This is a full-time 6-month contract to start, with a high likelihood of transitioning to a full-time permanent role.
  • Growth Marketing Strategy: Develop, implement, and optimize end-to-end growth marketing strategies across paid and organic channels (e.g., Google Ads, Meta, SEO, email marketing, etc.).
  • Campaign Management: Manage PPC ad campaigns on Google and Meta while experimenting with other organic growth tactics such as content marketing, SEO, and partnerships.
  • Data Analysis: Conduct A/B testing and data analysis to optimize marketing campaigns for conversion and engagement.
  • Metric Monitoring: Monitor and report on key growth metrics such as customer acquisition cost (CAC), lifetime value (LTV), retention rate, and engagement.
  • Innovation and Experimentation: Continuously identify new channels, strategies, and tools to scale customer acquisition and activation.
  • Data-Driven Decision Making: Leverage data insights to optimize the customer journey and maximize the lifetime value of users.

Qualifications:

  • 2-5 years of experience in growth marketing, with a proven track record of driving customer acquisition and scaling marketing campaigns.
  • Hands-on experience managing paid campaigns on Google Ads and Meta, as well as working with organic growth strategies like SEO and email marketing.
  • Strong analytical skills and familiarity with data-driven decision-making, including A/B testing and performance metrics.
  • A creative problem-solver who is not afraid to experiment with new strategies to drive growth.
  • A self-starter with a passion for growth hacking and testing new ideas, with the ability to pivot quickly.

Benefits:

  • You'll be part of the core team developing and commercializing the first product that monitors hormonal data daily and over a lifetime.
  • You'll join at the early-stage startup phase and have a wide-reaching impact in a constantly evolving and fast-paced environment.
  • You'll get health insurance (medical, dental, vision, and more) to ensure you and your family stay physically and mentally at your best.