Vice President, Brand Management
1 day ago
At AlayaCare, we're revolutionizing the way that home healthcare is delivered. Our leading cloud-based software allows our customers around the world to manage their employees, scheduling, billing, and enable better delivery of care. We aim to be the world leader in home healthcare software solutions as we empower providers to deliver better health outcomes to their patients and clients.
About the RoleThe Vice President, Marketing is a proven B2B SaaS marketing leader, positioned to set and execute the company's marketing direction & priorities. The VP, Marketing, is expected to execute individually and manage the marketing team, in close collaboration with the sales org, to produce measurable impacts on the business, including pipeline generation, new customer acquisition, account expansion, and brand awareness.
Key Responsibilities- Design the plan: Set the Marketing direction, priorities, metrics, and overall roadmap to support AlayaCare's higher-level business objectives as well as its mission to transform the future of care in the home.
- Align, mentor, and empower the marketing team of approximately 20 employees including the following functions: Design, Corporate Events, Digital Marketing, Product Marketing, Demand Gen, External Communications.
- Maintain and promote a culture of collaboration, innovation, creativity, and continuous improvement.
- Partner effectively with Sales, Account Management and Revenue Operations to ensure our portfolio of marketing investments are driving measurable business impact with strong ROI.
- Develop compelling messaging and positioning to drive brand awareness and thought leadership across our geographies with large and enterprise organizations.
- Develop and execute multi-channel, integrated campaigns that leverage events, including Better Outcomes, our annual user event, as well as partners, digital, email, and outbound sales teams to drive engagement with our target segments.
- Collaborate cross-functionally within the Revenue org, but also across Product, Finance and Customer Success. Foster and maintain a dotted-line with the Director of Marketing in Australia/New Zealand.
- Manage resources: Manage planning, staffing, budgeting, and expenses, making data-driven decisions to optimize ROI across your portfolio.
- Stay abreast of industry and regulatory trends, as well as emerging vertical SaaS best practices, to deploy new and emerging GTM and market activation approaches most relevant for AlayaCare. Leverage GenAI tools to enhance decision-making, optimize marketing strategies, and drive innovative solutions in alignment with market dynamics.
- Participate in executive, departmental, and corporate events, both in-person and virtual.
- Travel: Willingness to travel to internal and external events and meetings across North America.
- Bachelor's Degree in a relevant field.
- ~10+ years of experience in marketing.
- ~5+ years in a high-growth B2B SaaS environments specializing in enterprise and mid-market segments (vertical market SaaS or healthcare experience an asset).
- ~5+ years in direct people leadership and scaling a full-scope marketing team.
- ~ Strong knowledge of all key marketing domains with an emphasis on driving revenue growth and collaborating with sales.
- ~ Technical Skills: Experience across various acquisition channels most resonant with Enterprise organizations in a specialized industry. This would include ABM, digital, email, events, partnerships, and outbound teams, all to create cohesive and persona-driven campaigns that drive outstanding prospect journeys through our sales funnel.
- Proven ability to run multi-channel strategies and leverage data to improve performance.
AlayaCare supports a flexible hybrid working model, offering a blend of work-from-home and in-office work. We expect employees to have a regular in-office presence at their closest location, with the ideal candidate for this position based in the Greater Toronto Area. The candidate would work from our Toronto office (University and Dundas) 2-3 days per week, depending on business needs, as our team encourages in-person collaboration.
Hybrid working models with beautiful and creative office spaces to enjoy in prime locations Virtual and onsite social events for employees centered around collaboration, learning, and fun, including DEIBA committee events, volunteer events, fireside chats, catered team lunches, celebrations, and team building activities Flexible vacation policy As well as joining a great culture and a market-leading company, you will be part of a team making a positive difference in the post-acute care market. If you want to explore AlayaCare further, please visit our website https://www.alayacare.com/ Having a pulse on our employee feedback is important to us as we aim to continuously evolve Diversity, Equity, Inclusion, Belonging, and Accessibility within AlayaCare's policies, total rewards offerings, discussions, learning & development programs, and community partnerships.
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